The world’s biggest motorbike show has been postponed from this November for a year due to the COVID-19 pandemic, switching new model launches to the virtual world.
The announcement that the EICMA show in Milan will be postponed a year follows the recent axing of the competing biennial Intermot in Cologne in October.
We wonder if this is the start of the end for motorcycle shows, anyway.
These shows have been the world’s biggest and most motorcycle companies have used them to launch new models, prototypes and concepts.
However, the strong competition for the limelight has forced many companies to conduct launch their new models on social media a few days before the shows open.
On Tuesday night, MV Agusta will hold a virtual media launch of its new Brutale 1000 RR.
Other new model launches have also been conducted on social media, rather than flying moto journos around the world.
It’s cheaper and gets them just as much media exposure.
We expect this virtual launch program will accelerate in the wake of these motorcycle shows being postponed over the pandemic.
Shows and events postponed
Many other motorcycle shows and events have been cancelled or postponed, including the Distinguished Gentleman’s Ride which this year goes virtual.
Yet the world’s biggest motorcycle event, the Sturgis Rally in South Dakota will go ahead.
It can attract up to a half a million riders and pillions. Perhaps not this year, though.
The 80th Sturgis Motorcycle Rally from August 7-16 will not include the usual parade, opening ceremony and B-1 bomber flyover.
Vendors will be required to wear personal protective equipment.
Mass testing is being considered for the safety of residents, but has not been approved.
Each test could cost $75 to $150 per person.