The second annual Ride Sunday (June 3, 2018) offers three motorcycles as prizes to the top three fundraisers at this year’s motorcycle charity event.
Ride Sunday is different to most other charity events because it allows riders to organise their own events and nominate their own beneficiary from 55 listed charities. The ride is open to all riders on all types of bikes who can create or join an existing ride.
However, Stephen says the first year was just a “proof of concept” with no manufacturer support.
“We were just testing the system and making sure there was a buzz around it,” he says.
“We’re treating this year as the first proper year.”
As of May 29, their website shows there are 961 riders involved in 231 rides so far this year.
Mark says he expects numbers to increase in the last few days before the event.
“That’s usually what happens! This week it should increase and then next week the fundraising should increase as the prizes t&c has an additional week on the event,” he says.
Three major bike prizes
The June 3 event is sponsored by Harley-Davidson, Triumph and Royal Enfield who will not only promote the event with their communities but also offer bikes are prizes to the top three fund raisers.
The highest fundraiser gets to choose which model they want and the second gets to choose from what remains.
The event also has sponsorship support from REV’IT!.
Stephen says Ducati, BMW Motorrad, KTM, and Dainese have expressed interest in partnering with Ride Sunday from 2019 onwards.
Ride Sunday fundraising targets
Organisers expect to raise $20 million within three years and become the world’s largest motorcycling charity event. The event’s goal is to raise $500M USD for charity within the next 10 years.
Ride Sunday Pty Ltd takes 22% of donations as income in the first year, reducing to 0% over five years.
However, Mark says creating a global event requires funds to cover costs such as legal, risk assessment, insurance, web design, graphic design, videography, marketing budgets, incentive products, payment solution fees, credit card processing fees and staff.
“Together we can make a change,” Mark says.
“This is not lip service; we will change people’s lives with the funds and awareness raised through Ride Sunday. This can only be achieved through the support of registered participants getting on their bikes and raising money for the causes that they have a personal connection with.”
How to be involved
Ride Sunday participants can join a certified dealer or existing group ride, host their own ride or make a donation via their official website.
Participants can use the Ride Sunday peer-to-peer fundraising platform to raise funds for the cause they choose to support.