The problems of the motorcycle industry cannot be limited to one particular cause. As is almost always the case, there are multiple reasons why the industry is struggling— as you can see from the infographic below. However, there’s no doubt that one of the major contributors to the current issues of the industry are due (at least in some part) to the fact that the millennial generation don’t seem that interested in motorcycles.
It’s worth wondering why this may be. The most obvious reason is the simplest, and also likely to be the truest: millennials have less money available to them than other generations had at the same point in life, meaning that motorcycles are a luxury that few can afford.
Other possible causes include increasing urbanisation, which means that more and more millennials will rely on public transport rather than any kind of vehicle. There is also the fact that more millennials will be aware of the dangers of motorcycle riding due to public information campaigns, which may make them more wary of both riding and buying bikes.
All of these causes are contributing to the somewhat fragile state of the motorcycle industry. If this concerns you, then read on to learn more about the plans to fight back and increase motorcycle popularity in the future…