Ducatisti can now wake up to the glorious sound of their favourite Duc every morning.
The DesmoTime free alarm clock app is available through iTunes.
It features a selection of Ducati exhaust notes to wake you up and has a 1199 Panigale dashboard as its background with periodic weather updates so you can check conditions for your ride.
Select the clock mode and you can transform the dashboard of the bike and your smartphone into a table clock.
The app will be periodically updated with new dashboards and sounds.
Meanwhile, Ducatisti can start planning their Italian holiday now that dates for the biennial World Ducati Week 2014 have been announced.
The eighth event will be held at the Misano World Circuit Marco Simoncelli from July 18-20, 2014.
The last event in 2012 attracted about 65,000 visitors from more than 50 countries.