A California BMW dealership has started using virtual reality to help sell motorcycles to people who don’t yet have a motorcycle licence.
Long Beach BMW Motorcycles is also offering experienced riders the opportunity to see what it is like to ride different bus, such as their GS models or their S 1000 RR on a track.
They can even wheelie the bike!
It’s a great idea, but not the first of its type.
For some time Harley-Davidson has been offering non-riders the thrill of letting out the clutch on a big Harley tethered to a rolling road.
There is no leaning involved, but non-riders get to experience changing gears and feeling the big V-twin roaring between their legs.
A couple of years ago Victory Motorcycles launched a virtual reality riding experience to use at its trade shows in the US.
Unfortunately, Victory is now defunct, but maybe sister company Indian Motorcycle will take it up.
Long Beach BMW Motorcycles owner David Lindahl admits there is no substitute for the feeling you get when you’re on a bike.
“But for people who haven’t yet learned how to ride it’s a fun way for them to see what they’re missing,” he says.