Vespa celebrates 70 years in style

Vespa has added style, chrome and a leather bag on three new model variants to celebrate 70 years of the Iconic Italian scooter manufacturer.

The Settantesimo range feature a special “chromatic azzuro 70 traditional colour scheme and a dark brown seat with beige piping. The seat is embossed with a Vespa Settantesimo logo.

They also have a special graphic on the inside of the front fairing, contrasting grey wheels and a chrome rear luggage rack with leather bag.2016 Vespa Settantesimo Primavera 2016 Vespa Settantesimo celebrates 70 years in style

The stylish bag matches the seat colour and has a 70th anniversary logo embossed on the front.

Piaggio and Vespa Australia Brand Marketing Executive Celeste Pellizzari says only 100 of each model will be available in Australia.

Prices:

  • SE 70 Primavera 150 $7090 (previously $6290)
  • SE 70 PX 150 $6990 ($6490)
  • SE 70 GTS 300 $9990 ($9190 ABS, 9490 Sport)

They are now availably in Australia including the latest addition to the local Vespa dealer network, Oliver’s Motorcycles in Brisbane.

Vespa’s 70 years

Vespa means wasp in Italian and the scooter company had its origins in post-war Italy.

The scooters were developed so women in dresses could ride them without having to straddle a bike.

They were a necessary means of transport in the potholed roads ruined by bombing during thew war.

Over the years, the Vespa has become so popular many refer to the name when they actually mean a generic scooter.

It’s referred to as a “genericised trademark” similar to Band-Aid for adhesive bandage, Hoover for vacuum cleaner, Thermos for vacuum flask and Velcro for fasteners.

While the scooter market in Australia has continued to plummet in recent years, the now Piaggio-owned quality scooter company has been able to stem the receding tide somewhat.

Leave a Reply

Your email address will not be published. Required fields are marked *