Triumph triumphs as most satisfying brand

Triumph triumphs as the most satisfying motorcycle brand in the market, according to about 700 riders surveyed by customer satisfaction research and ratings business Canstar Blue.

It is the second year in a row that Triumph has topped the annual motorcycle survey won by Yamaha in 2016 and Harley-Davidson in the first year of ratings in 2015.

The ratings compare motorcycle brands on factors including reliability, style, handling, comfort, value for money, point-of-sale service, technology features and overall satisfaction.

Triumph was followed by Ducati, Harley-Davidson, Yamaha, Honda, Suzuki, Kawasaki and BMW.

These were the only brands mentioned as they must receive a minimum of 30 responses to be included in the ratings.

Surprisingly, KTM was not included despite being the fourth-biggest selling brand in Australia behind Honda, Yamaha and Kawasaki in the latest FCAI industry figures.

Canstar Blue has also rated helmetsgloves, jackets, boots and tyres. Click on the relevant item to read our report.

Brand triumphsCanstar Blue triumphs

Triumph top scored with a full five stars in five of the eight categories — overall satisfaction, reliability, style, handling and comfort. It shared top ratings with Ducati in handling.

Ducati also scored a full five stars for technology features while surprisingly Triumph scored “not applicable” despite modern Triumphs — even their “retro” Bonneville range — having a raft of hi-tech features.

Yamaha and Harley-Davidson scored a full five stars in value for money and Harley also topped point-of-sale service.

Myths and anomalies

Some interesting anomalies emerged that seem to defy old motorcycle myths.

For example, Japanese brands usually win on reliability in surveys such as the 2015 American consumer advocacy magazine Consumer Reports.

However, Suzuki, Kawasaki and Honda bottom rated with three stars, along with BMW, while Yamaha was second with four stars along with Harley and Ducati.

Another shattered myth is that Harleys don’t handle. Well, not according to the 700-odd surveyed by Canstar Blue. Perhaps they’ve ridden the improved Softail line-up!

Harley-Davidon Softail FXDR SEASON your triumphs
MBW rides the FXDR Softail in Milwaukee

Harley rated second alongside Yamaha, one star behind Ducati and Triumph.

Another interesting point is that BMW was bottom in all the scores with just three stars, including technology for which the German brand is considered one of the industry leaders.

9 Comments

  1. Pity Victory is no longer with us. They just don’t seem to have any issues. The techs at my local only see them for tyres and oil change.

  2. I own and have ridden Yamaha’s since I was a child on a Pee Wee 50 and have never had anything but positive experiences on them. I recently sold my Yamaha Stryker and am waiting on my new XSR900 to arrive. Value for money, reliability and comfort are all key factors to owning a Yamaha and I would argue with anyone who says otherwise. I have ridden friends Harley’s, Triumphs and other Jap bikes and I can say without doubt that nothing has been as comfortable or rider friendly as a Yamaha. My neighbour has a new top of the range Triumph Tiger and has had it back to the dealership half a dozen times as at mid range acceleration, the whole bike vibrates up through the handle bars. As you can imagine, he is not very happy after just forking out almost 30k. Anyway, we all have opinions and that’s mine.

  3. I’m now riding my 2nd BMW R1200R, 1st was a new 2013 Air/oil & now another new 2018 R1200R LC & I’d apply 6 stars right across the board for my 19th Motorbike in 46 years,Yamaha mixed with two Triumph’s & one Honda!
    Staff from sales,service & accessories at M & W have always been bloody awesome 😛

  4. You must be kidding right, had a new tiger 800 xca and the wheels nearly fell off. As for after sales service there was none. Went back to Japanese and yes there was a couple of niggles but quickly rectified with great service.

  5. Looked into the canstarblue ‘research’, it’s not actually research is a self reported survey. From their website

    Canstar Blue commissioned I-view to survey 900 Australian motorcycle riders across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who currently own and have ridden a motorcycle in the last 3 years, excluding scooters and mopeds – in this case, 679 people.

    Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.

  6. I would really like to know how they measured reliability as the Japanese brands being at the bottom certainly doesn’t reflect my personal observations and experiences.

    1. Hi Robert,
      It’s a subjective survey because it asks consumers of their experiences.
      There is no reference to statistics such as recalls or dealer maintenance.
      So, if you ave just paid a fortune for a bike would you then run it down and say it’s not reliable?
      Mind you, BMW rates at the bottom of this list and they are not cheap!
      Cheers,
      Mark

      1. Yes looked into it, thanks. As for BMW I know a couple of blokes who say, I’ve paid a fortune for this bike and expect much better, and criticise the smallest of fault more than you would a cheaper bike.

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