Triumph Motorcycles has taken the Daytona off its official websites around the world as super sport sales slump, but it is not the end of the venerable model name.
The company has trademarked the name Daytona in Europe and the USA, and is race-testing the 765cc Moto2 engine from the Street Triple in an updated Daytona frame and fairing.
The engine has to be ready for Moto2 racing in 2019, so the Daytona could return as a 765 about the same time.
Daytona has been a model name in the Triumph line-up in various forms and engine sizes since 1967.
The current 675 model does not meet strict European emissions restrictions and will only be sold until stock runs out.
It is powered by a 675cc in-line triple with 94kW of power at 12,500rpm and 74Nm of torque at 11,900rpm.
The 765cc inline triple which will power Moto2 racing comes from the new 765 Street Triple RS and has slightly less power but more torque (90kW and 77Nm) than the 675.
However, we expect the Moto2 testing will provide a substantial output boost.
It would put the Daytona in competition with the MV Agusta F3 800 and Ducati Panigale 959 rather than the Japanese 600cc super sports.
Only Yamaha has updated their super sport model and Honda is pulling theirs off the market.
Perhaps the new model will tap into a new super sport segment above the traditional 600cc mark.
The bigger bike would fit into their strategy in the important India market where the growing middle class is buying larger-displacement bikes.
Triumph says India will be among their top five markets for their big bikes in the next five years.
The British company has launched six new products in India this financial year and has invested in local assembly facilities.