Peter Fonda famously throws away his watch in the cult 1969 movie Easy Rider, starting a fad with riders and other travellers to discard their watches and disregard the constraints of time.
A watch is a symbol of “the man”, society and capitalism that constrain us.
Motorcycles are freedom machines that allow us to escape the rigours of timekeeping.
In a hilarious parody of the famous Easy Rider scene, John Travolta and his buddies throw away their mobile phones before a cross-country ride in the 2007 movie Wild Hogs.
“You don’t need a GPS to discover America; you need a bike and you need the road, ok? Freedom,” says Travolta.
There are no deadlines on the open road. Even sunset is no limit.
So there really is no need for a watch. Besides, you can’t see it under your jacket sleeve and gloves when riding.
Besides, most bikes these days have clocks, although I have my bike’s screen set to the trip meter, rather than the clock.
Yet motorcycle companies have had a long association with watch companies over time.
The latest is the Ducati-Locman collection with prices ranging from €299 to €598.
Other motorcycle manufacturers have had similar exclusive watches in recent years so devoted fans can wear their “heart” on their sleeve – or wrist!
They include: a Ducati Scrambler watch in 2015 with Swiss watchmaker Tudor; Indian Motorcycle with Swiss watchmaker Baume & Mercier; a BMW GS watch, BMW boxer watch designed by Marc Jenni; and a host of Harley-Davidson watches with New York company Bulova.