If a text flashes on the screen, you can pull over and reply or program the software to reply with “I’m riding”.
There is no word yet about whether the concept will become commercially available, but we can see that there may be an eager market.
Meanwhile, helmet companies such as Skully, bike manufacturers such as BMW and aftermarket companies like BikeHUD are making head-up display available in helmets.
Some say that is a distraction, but at least it is in the line of sight.
While there is the argument that you have the freedom of choice to ride with or without this sort of technology, making it available may make some riders/drivers more of a danger to other road users who just want to concentrate on the road and riding.