Harley-Davidson brand

Harley-Davidson protects valuable brand

Harley-Davidson has employed its first brand president as the company moves to protect its valuable trademark, even challenging a charity’s use of its logo. Neil Grimmer (pictured above) joins the company after 20 years of building brands including founding Habit, the world’s first personalised nutrition life science company. He will be responsible for all aspects …

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Indian Motorcycle trademarks Raven name

Indian Motorcycle has trademarked the name Raven which could be a whole new model or simply a black version of an existing model. There are no details available from Indian Motorcycle, so the rumour mill has gone into overdrive about what the name could mean. Indian already has the name Dark Horse for blacked-out versions …

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Harley-Davidson to add Bronx model?

Harley-Davidson could be adding a Bronx model after registering the names “Bronx” and “Harley-Davidson Bronx” with the US Patent and Trademark Office. Earlier this year company boss Matt Levatich said HD would release 100 new models in the next 10 years. They are right on track with 10 new models this year – nine Softails …

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Harley-Davidson sues Chinese to protect trademark trade

Harley-Davidson sues Chinese to protect trademark

Harley-Davidson has the Chinese in its targets for its latest litigation of companies ripping off their trademark on fake products, including motorcycle parts. And why shouldn’t they? The bar-and-shield logo, bald eagle and are among the world’s most recognised logos. As such, they are worth millions to the iconic American company. In the late 1990s, …

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