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Harley-Davidson could be adding a Bronx model after registering the names “Bronx” and “Harley-Davidson Bronx” with the US Patent and Trademark Office. Earlier this year company boss Matt Levatich said HD would release 100 new models in the next 10 years. They are right on track with 10 new models this year – nine Softails …
Harley-Davidson has the Chinese in its targets for its latest litigation of companies ripping off their trademark on fake products, including motorcycle parts. And why shouldn’t they? The bar-and-shield logo, bald eagle and are among the world’s most recognised logos. As such, they are worth millions to the iconic American company. In the late 1990s, …