test rides demo motorcycle sales showroom selling motorcycles

Why don’t more dealers offer test rides?

Despite the continuing slump in motorcycle sales, too many dealers sill don’t offer test rides, one of the most important sales tools they have! You wouldn’t buy a car without a test ride, so why should riders be denied the opportunity to test out the bike first? Some dealers don’t even allow customers to sit …

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MV Agusta test rides

MV Agusta offers test ride incentives

Australian MV Agusta importer, Urban Moto Imports, is once again hosting customer test days around the country, but this time offering an incentive if you buy on the day. Last year, they took their demo fleet around four states and attracted hundreds of riders to throw a leg over the Italian stallions in their “Riding …

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demo ride Zoe Naylor

Demo rides top list in customer satisfaction

An American study of customer satisfaction has found that dealers are offering more demo rides. The Pied Piper Prospect Satisfaction Index shows that US dealerships mention either immediate or future demo rides 52% of the time, compared with only 36% of the time three years ago. However, there is much variation from brand to brand. …

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