Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. https://motorbikewriter.com/demo-rides-improve-motorcycle-sales/ You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta web

Is web motorcycle purchase the new normal?

It seems online buying has boomed during the pandemic lockdown, but would you buy a motorcycle over the web? Last year Suzuki Australia offered online ordering for their new Katana model and declared it a success. Suzuki Australia marketing manager Lewis Croft says dealers were, at first, very nervous about selling over the web. But he …

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Suzuki Katana Red in virtual launch

Suzuki Katana Red in virtual launch

Virtual launches look like becoming the new norm during the pandemic with Suzuki launching its cherry red Katana online instead of at the Tokyo Motorcycle Show which was cancelled. The Suzuki Katana was launched last year in silver and black colours which are historically accurate if a little staid and boring. This cherry red concept …

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Suzuki Hayabusa 1440cc

Suzuki seeks 1440cc Hayabusa patent

It’s almost news too good to be true, but it seems Suzuki Motorcycles has filed for a patent for a new Hayabusa engine with 1440cc of tarmac-tearing oomph! The former world’s fastest motorcycle is now in wind-down mode as it no longer meets the tough new Euro5 emissions regulations coming next year. While some will still be …

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2020 Suzuki V-Strom 1000

Suzuki revamps V-Strom range

Suzuki is tipped to unveil a revamped V-Strom range with an updated and maybe bigger engine with a cosmetic makeover to match the reborn Katana. The company’s latest teaser video clearly shows the flagship 1037ccc model in all its glory with a squared LED headlight to reflect the more angular styling of the Katana model. …

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Suzuki offer Katana-themed Arai helmet

Suzuki Australia must have over-estimated demand for its new Katana as they are now selling the themed Arai helmet that was included with advanced orders. All customers who ordered the new Katana online before the delivery date of 8 September 2019 also received a Katana-themed Arai QV-Pro helmet, valued at $995, with their bike delivery. …

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Suzuki patents radar reflector

Suzuki Motorcycle patent radar reflector

Suzuki Motorcycles have developed a radar reflector, not to detect or jam a police speed radar, but to make motorcycles easier for hi-tech cars to detect them. In fact, the radar reflector could make motorcycles easier for police to detect with radar guns! Suzuki have filed a patent in Japan for the radar reflector. There …

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Suzuki says bye-bye Busa?

Suzuki has confirmed its barnstorming GSX1300R Hayabusa – or Busa to its legion of fans – will cease sales in many markets this month as its engine no longer meets tough European emissions regulations. But production will continue in Japan for those countries that do not accept the latest Euro 4 regulations such as Australia …

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