Full Throttle Saloon

Full Throttle Saloon returns to Sturgis

The Full Throttle Saloon will be rebuilt after burning down in September 2015, destroying one of the most famous of the Sturgis Rally attractions. Proprietors Michael and Angie Ballard and partner Jess James plan to rebuild the saloon on a new 600-acre (242ha) plot five miles (8km) further out of town, formerly the Broken Spoke …

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Sturgis Motorcycle Rally

Harley-Davidson official bike of Sturgis Rally

Sponsorship deals don’t usually make the news, but it does when Harley-Davidson signs a massive 75-year deal to be the official bike of the Sturgis Rally. The annual event in South Dakota is the world’s biggest motorcycle rally, attracting a record of 660,000 in 2000 and expecting to host one million riders for its 75th anniversary …

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