Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. https://motorbikewriter.com/demo-rides-improve-motorcycle-sales/ You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta

Would you buy a motorbike online?

MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the spines of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie …

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Motorcycle veteran’s blunt critique of industry

Retired and honoured motorcycle industry veteran Stuart Strickland has delivered blunt criticism of the industry and the dictators who make motorcycle businesses “unsaleable”. His comments are part of an exclusive, wide-ranging and quite blunt critique of the local and global motorcycle industry as it faces a sales slump, threats from safety “experts” and an uncertain …

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Election shares motorcycle sales crash blame

A continuing downturn in motorcycle sales, as well as car sales, in the first half of the year has been blamed on the Federal election, floods, drought and tight financial lending. There is little relief from the bleak news with road bike sales suffering the biggest loss of -17.7% as sales of all motorcycles, scooters …

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Two-wheeler global sales slide

Australia isn’t alone in the motorcycle sales slump with global sales down 5.4% in the first quarter of 2019, mainly due to slumps in the largest motorcycle markets, India and China. Federal Chamber of Automotive Industries (FCAI) motorcycle spokesman Rhys Griffiths says the contraction of Chinese and Indian markets is one of the biggest threats to …

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Big business discounting is ‘hurting motorcycling’

Big business pushing sales through discounting is hurting the motorcycle industry in Australia, says a motorcycle importer and multi-dealership owner. James Mutton is the dealer principal of two multiple-franchise dealerships (Brisbane Motorcycles in Windsor and Caboolture), the Australian importer of Norton Motorcycles and a former British Superbike racer. Most notably, he is the son of veteran …

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Why are bike sales in a two-year slump?

Motorcycle sales are now in a two-year slump in Australia and it’s time to ask what can be done about it. While it’s good news in the short term for customers with bike companies likely to offer discounts and dealers ready to do deals, it is not good for the industry and customers in the long …

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Honda tipped to lead sales rush

Honda has led the January sales rush for the past three years and there is good reason to believe they will get the sales rush going again. January is a big motorcycle sales month as manufacturers/importers offer discounts to get rid of stock they didn’t sell at Christmas time. They are also keen to clear last …

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Motorcycle sales continue to tumble

Motorcycle sales continued to tumble in the first half of this year, down 5.9% on the first half of 2017 and 10.5% on the 2016 half-year result, according to the FCAI figures. It’s not good news for the industry, but good news for riders with July sales expected. The only good news was a 10.9% …

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Which Motorcycle to Buy as a Beginner

If we were to generalize things, we would say that there are two types of would-be motorcycle riders. On one side you have the ones that know exactly which kind of motorcycle they’ll ride, just like the players that already have their favorite pokies online to play. And on the other, you have the ones …

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