James Mutton Brisbane Motorcycles discounting

Big business discounting is ‘hurting motorcycling’

Big business pushing sales through discounting is hurting the motorcycle industry in Australia, says a motorcycle importer and multi-dealership owner. James Mutton is the dealer principal of two multiple-franchise dealerships (Brisbane Motorcycles in Windsor and Caboolture), the Australian importer of Norton Motorcycles and a former British Superbike racer. Most notably, he is the son of veteran …

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2016 big for official safety recalls - Sunshine Coast Black Dog Ride 1 Dayer entrapment slump

Why are bike sales in a two-year slump?

Motorcycle sales are now in a two-year slump in Australia and it’s time to ask what can be done about it. While it’s good news in the short term for customers with bike companies likely to offer discounts and dealers ready to do deals, it is not good for the industry and customers in the long …

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tax sale motorcycles novated lease buying selling tough times discounts sales rush

Honda tipped to lead sales rush

Honda has led the January sales rush for the past three years and there is good reason to believe they will get the sales rush going again. January is a big motorcycle sales month as manufacturers/importers offer discounts to get rid of stock they didn’t sell at Christmas time. They are also keen to clear last …

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Honda Dio scooter tumble

Motorcycle sales continue to tumble

Motorcycle sales continued to tumble in the first half of this year, down 5.9% on the first half of 2017 and 10.5% on the 2016 half-year result, according to the FCAI figures. It’s not good news for the industry, but good news for riders with July sales expected. The only good news was a 10.9% …

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Learner riders- slalom

Which Motorcycle to Buy as a Beginner

If we were to generalize things, we would say that there are two types of would-be motorcycle riders. On one side you have the ones that know exactly which kind of motorcycle they’ll ride, just like the players that already have their favorite pokies online to play. And on the other, you have the ones …

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Please do not sit on motorcycle

Sign says: Please do not sit on motorcycle

How many motorcycle dealerships have you been to that have signs saying Please do not sit on motorcycle? The signs could be one of the reasons motorcycle sales are down. They indicate a level of unapproachability in motorcycle dealerships. Whenever you see a nice motorcycle, the first thing you want to do is sit on …

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Harley-Davidson Australia and New Zealand new boss Paul Skarie electric 2019

2019 electric Harley-Davidson may not be a Livewire

Harley-Davidson’s 2019 electric motorcycle may not be called a Livewire, flat tracker demo races could be staged in Australia, the Dyna name is not gone and forgotten, a national rally could return and Thai Harleys are coming. These are some of the interesting points raised by new Harley-Davidson Australia and New Zealand Motor Company managing …

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Top 10 tips for short motorcyclists low

Low motorcycle seats should be free

Several motorcycle manufacturers now recognise that shorter riders are not being catered for by bikes with tall seats, so they are offering low seat options. However, these are usually not free. You have to buy the bike with the original tall seat then buy the short seat option sometimes costing as much as $600, depending …

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Motorcycle industry dealer showroom deal

What is wrong with the motorcycle industry?

The motorcycle industry needs to advertise more, spruce up its dealerships and reach out to non-riders, says an Australian riding veteran. His comments follow our recent article in which a Wall St researcher suggested sharing and leasing motorcycles to address the worldwide decline in sales. We have respected the writer’s wish to remain anonymous because he fears …

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2018 Honda Africa Twin Adventure Sports more rugged rush

Honda leads January sales rush

Honda Australia has started the expected January sales rush after the motorcycle market recorded a dismal sales result in 2017. Total national sales of motorcycles, scooters and ATVs were down 9.3%. Click here to read full results. While Honda remained the market leader and sales were down 8%, which was less than across the industry, …

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