Roving Land Rover Royal Enfield Himalayan

Roving weekend for Himalayans and Rovers

With the borders opening, Royal Enfield plans a Himalayan & Adventure Weekend of roving around the Byron Bay hinterland on their bikes and in Land Rovers. The border between Queensland and NSW opens on July 10, just in time for this roving adventure on July 18-19. However, Queensland riders will still have to obtain an entry …

Read more

Royal Enfield vintage-look women’s riding gear

Royal Enfield launches first women’s riding gear

Royal Enfield has expanded its vintage-look apparel to include its first range of women’s riding gear. Australian importers Urban Moto Imports says their shipments of the gear have been delayed due to the Covid outbreak. “We are hoping to see stock around springtime,” says spokesman Mal Jarrett. Meanwhile, you could buy it online from India at the …

Read more

Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. https://motorbikewriter.com/demo-rides-improve-motorcycle-sales/ You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta web

Is web motorcycle purchase the new normal?

It seems online buying has boomed during the pandemic lockdown, but would you buy a motorcycle over the web? Last year Suzuki Australia offered online ordering for their new Katana model and declared it a success. Suzuki Australia marketing manager Lewis Croft says dealers were, at first, very nervous about selling over the web. But he …

Read more

Royal Enfield Meteor 350 year

Royal Enfield plans 4 new models a year

New Royal Enfield CEO Vinod Dasari has confirmed the Indian brand will release four new models per year, starting with the new Meteor 350 this month. The Meteor 350 will feature a new double-cradle frame and an overhead-cam, air-cooled 350cc engine, replacing the old pushrod motor. There is no confirmation yet on whether it will …

Read more

Royal Enfield Himalayan colours

Royal Enfield Himalayan new colours

Even the coronavirus hasn’t stopped the rugged Royal Enfield Himalayan adventure bike in its tracks with sales booming and two new colours for 2020. RE closed all its production facilities around the world from March 23 for nine days. The bike recorded a 116% increase in sales in February, but the nine-day production setback may …

Read more

Save 10% on Extreme Bike Tours Himalaya trek

Save 10% on Extreme Bike Tours Himalaya trek

Extreme Bike Tours will be on a new Himalayan Expedition from 11-25 July 2020 and is offering a 10% discount only to Motorbike Writer readers!  This “once in a lifetime” ride that will take you in some of the most remote and dramatic areas of the Spiti Valley (pictured above) and Ladakh, in north India. It …

Read more

Royal Enfield Himalayan Dakar Edition - scandal sherpa

Royal Enfield plan Sherpa and Hunter

Royal Enfield has applied for the trademarks of Sherpa and Hunter which we expect could be applied to the upcoming smaller and bigger Himalayan adventure models. The current 400cc Himalayan has been a moderate hit so 250cc and 650cc versions could also score well for the Indian company, both in the subcontinent and overseas. Several manufacturers …

Read more