Jochen Zeitz with LiveWire rewire shares

Harley-Davidson plans to Rewire for future

Harley-Davidson will expand “profitable iconic heritage bikes” while committing to branching out to adventure touring, the new Streetfighter range and electric motorcycles under their new Rewire strategy. German-born interim CEO Jochen Zeitz (pictured above with an electric Harley LiveWire) has spelt out his five-year Rewire vision in his first public statement since taking over as interim …

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Scott Wine Polaris boss Indian salary

Polaris/Indian boss suspends salary

Polaris, which owns and produces Indian motorcycles, has introduced a range of cost-cutting measures including the boss, Scott Wine (above), suspending his own salary for the rest of the year to cope with the impact of the coronavirus pandemic. The company closed all its five factories in the USA, plus factories in Mexico and Poland …

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Motorcycle industry dealer showroom deal stores

Indian closes Aussie company stores

Indian Motorcycle Australia will close its company-owned stores in Brisbane, Sydney, Melbourne and Perth and move to a system of privately owned dealerships. Changes will occur gradually throughout the year with their stores closing as alternative dealerships can be found. Existing customers will be notified. They say it will increase the spread of dealerships throughout …

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Harley-Davidson Kansas City factory waiving tariff president berlin production exclusivity

Harley closes factory in global sales slump

The global motorcycle sales slump has forced Harley-Davidson to close one factory, while Royal Enfield sales cool and Indian Motorcycle sales boom. Harley will close their Kansas City plant which makes Softail, Sportster and Street models and move operations to their York, Pennsylvania, factory which assembles Touring, CVO and Trike models and makes parts such as frames, …

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Indian Motorcycle FTR1200 smaller spending

Indian to go electric and smaller cc

Indian Motorcycle will definitely produce smaller capacity bikes and go electric, but not within the next three to five years. Polaris President of Motorcycles Steve Menneto has told Motofire that smaller-capacity bikes would fit in with their global strategy. His comments follow the successful unveiling of the FTR1200 custom bike (pictured above) at the Milan …

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40th anniversary of the Ducati Owners Club of Queensland buyout buyers crowd italian

Bids to keep Ducati in Italian hands

An Italian family and the previous Italian owner have joined the bidding to buy Ducati, along with Polaris, KTM, Can-Am Spyder company BRP, and Indian manufacturers. The latest list of potential buyers comes from Reuters which has been reporting on the deal since December 2015 from inside sources. Harley-Davidson had been listed as a possible …

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Indian launches test ride competition

Indian launches test ride competition

Indian Motorcycle Australia is offering test riders the opportunity to win a motorcycle with their 1 in 50 Competition. If you book a “Weekend Escape” on any Indian motorcycle before the end of September 2017, and buy a bike from their Polaris-owned Sydney, Brisbane, Melbourne or Perth dealerships, you have a one-in-50 chance of winning …

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Indian Roadmaster Classic - elite - revenue machine urgent issue embarrassing

Indian sales boost Polaris revenue

Despite axing Victory Motorcycles, a bump in Indian Motorcycle sales has helped Polaris reach a better-than-expected 17% increase in sales revenue in the first quarter of 2017. The company recorded $1,153.8 million in sales revenue, but a net loss of $2.9m partly due to the $38.6 million cost of winding down Victory Motorcycles. Polaris Industries …

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Claudio visits the largest Ducati showroom in the world in Jakarta - asian market volkswagen

Volkswagen tipped to sell Ducati

Volkswagen is reported to be looking for buyers for Ducati to help pay off its multi-billion-dollar costs of the 2015 emissions scandal. So far news agencies such as Reuters are only quoting “two people familiar with the matter”, which doesn’t sound very authoritative. And they say they are only testing the waters for interest and …

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Harley-Davidson leads parade at Cooly Rocks brand

Harley-Davidson world’s strongest bike brand

Harley-Davidson is still the world’s “strongest” motorcycle brand, although it has slipped 14 places in the annual list of automotive brands, according to Brand Finance. The global finance analysis company values the brands of thousands of the world’s biggest companies every year, including automotive companies. Brands are evaluated to determine their strength based on factors …

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