Luigi Termignoni

Mr Termignoni dies aged 75

The founder of the motorcycle exhaust company that brought music to the ears of many riders, Luigi Termignoni, has died, aged 75. Luigi founded the Termignoni exhaust company in 1969 in Predosa, Italy. His exhausts were made famous in the Paris-Dakar rallies of the ’70s and ‘80s and even the Le Mans 24 Hours Race …

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Beautiful MV Agusta Brutale 1000 RR Serie ORO

Video shows brutal Brutale beauty

MV Agusta has released the first of a series very beautiful scenic videos shot in northern Italy and featuring the equally beautiful, limited-edition 208hp Brutale 1000 RR Serie Oro. Warning: You cannot watch this video without wanting to book a flight to Italy now and hire a bike to do the same roads! Our Beautiful …

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Ducati EICMA Streetfighter V4 vote

Vote for the most beautiful bike of EICMA

Surprise, surprise, the Italians have once again cast their vote for an Italian motorcycle as the most beautiful at last week’s EICMA motorcycle show in Milan. Ducati’s Streetfighter V4 took out the award voted by visitors to the show, making it five wins in the past seven years, or 10 in 14 years. Fellow Italian …

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MV Agusta rush out Rush 1000

The MV Agusta Rush 1000 has been unveiled just days after the company revealed their 2020 range led by the sexy new Superveloce 800 and the return of the Brutale 1000RR. But don’t get too excited. The Rush 1000 is basically a limited-edition version of the Brutale 1000 RR, so expect it to cost an arm and …

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MV Agusta Superveloce Serie Oro model

MV Agusta unveil 2020 model range

MV Agusta has unveiled its 2020 model range, led by the sexy new Superveloce 800 (Serie Oro pictured above) and the return of the mighty Brutale 1000RR. The Italian company has also promised they will improve their sadly lacking delivery of spare parts. Superveloce 800 Their solo-seat Superveloce is not a new platform, but based …

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MV Agusta Russian boss promises new models

MV Agusta Russian boss promises new models

MV Agusta’s new Russian boss has promised new “premium and medium-capacity” bikes under a five-year business plan financed by his family. The company has not mentioned what the new models will be, but they have confirmed they will start production of 300 limited edition models of the Brutale 1000 Serie Oro and Superveloce 800 Serie …

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Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. https://motorbikewriter.com/demo-rides-improve-motorcycle-sales/ You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta

Would you buy a motorbike online?

MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the spines of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie …

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MV Agusta sell-out to the bottom russian boss

MV Agusta joins race to the bottom

MV Agusta has joined the “race to the bottom” not long after Harley-Davidson signed a deal to make low-capacity bikes in China and Ducati signed away its naming rights to Chinese scooters. In the latest race to the bottom, premium Italian motorcycle manufacturer MV Agusta has signed a long-term deal (pictured above) with Chinese industrial …

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Gold MV Agusta Dragster 800 RC

MV Agusta makes one-off gold Dragster

How would you like a gold MV Agusta? No worries, says the premium motorcycle manufacturer on the shores of beautiful Lake Varese in north Italy. For several years now MV Agusta hasn’t made any new models. Instead, they have made a lot of limited-edition motorcycles for rich customers. In 2016, MV made a one-off F4Z for a …

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MV Agusta Superveloce 800, Dragster 800 RR America and Brutale 1000 Serie Oro gold mirror online

MV Agusta to produce Superveloce 800

MV Agusta has announced on Instagram that it will produce the Superveloce 800 unveiled in concept form (above) last year at the EICMA motorcycle show in Milan. The solo-seat Superveloce is not a new platform, but based on the F3. It will be a limited-edition Serie Oro (gold series) with delivery of the first 300 units expected …

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