MV Agusta Russian boss promises new models

MV Agusta Russian boss promises new models

MV Agusta’s new Russian boss has promised new “premium and medium-capacity” bikes under a five-year business plan financed by his family. The company has not mentioned what the new models will be, but they have confirmed they will start production of 300 limited edition models of the Brutale 1000 Serie Oro and Superveloce 800 Serie …

Read more

Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. https://motorbikewriter.com/demo-rides-improve-motorcycle-sales/ You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta

Would you buy a motorbike online?

MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the spines of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie …

Read more

MV Agusta sell-out to the bottom russian boss

MV Agusta joins race to the bottom

MV Agusta has joined the “race to the bottom” not long after Harley-Davidson signed a deal to make low-capacity bikes in China and Ducati signed away its naming rights to Chinese scooters. In the latest race to the bottom, premium Italian motorcycle manufacturer MV Agusta has signed a long-term deal (pictured above) with Chinese industrial …

Read more

Gold MV Agusta Dragster 800 RC

MV Agusta makes one-off gold Dragster

How would you like a gold MV Agusta? No worries, says the premium motorcycle manufacturer on the shores of beautiful Lake Varese in north Italy. For several years now MV Agusta hasn’t made any new models. Instead, they have made a lot of limited-edition motorcycles for rich customers. In 2016, MV made a one-off F4Z for a …

Read more

MV Agusta Superveloce 800, Dragster 800 RR America and Brutale 1000 Serie Oro gold mirror online

MV Agusta to produce Superveloce 800

MV Agusta has announced on Instagram that it will produce the Superveloce 800 unveiled in concept form (above) last year at the EICMA motorcycle show in Milan. The solo-seat Superveloce is not a new platform, but based on the F3. It will be a limited-edition Serie Oro (gold series) with delivery of the first 300 units expected …

Read more

Brutale 800 RR LH44 fourth Lewis Hamilton model

MV Agusta launches fourth Lewis Hamilton model

MV Agusta has launched its fourth limited-edition model, the Brutale 800 RR LH44, in collaboration with five-time Formula 1 champion Lewis Hamilton. Only 144 bikes will be made, each with Hamilton’s race number “44”. They will cost $A38,880 ride away, which is about $14,00 more than the RR version and $10,000 more than the RR America. …

Read more

MV Agusta

Massive MV Agusta collection for sale

One of the largest known collections of MV Agusta motorcycles go up for auction on Saturday (February 9, 2019), including nearly every production model since 1945. Almost 100 motorcycles and even scooters from an unnamed Italian family will go under the hammer at the Retromobile Show in Paris. Retromobile says the bikes, which include production models, factory …

Read more

MV Agusta Superveloce 800, Dragster 800 RR America and Brutale 1000 Serie Oro

MV Agusta unveils Superveloce 800 Concept

MV Agusta has showcased a Superveloce 800 concept ahead of its launch late next year, plus limited edition models, Brutale 1000 Serie Oro and a Dragster 800 RR America at the EICMA motorcycle show in Milan. As expected, there is nothing really new, just gorgeous and no doubt expensive adaptations of existing bikes. It’s an …

Read more

MV Agusta Claudio F4 1000cc

MV Agusta pays homage to Claudio

MV Agusta pays homage to former company president Claudio Castiglioni with the Claudio F4, their umpteenth limited-edition bike. Only 100 are being made and they will cost $A125,012 (ride away) with a two-year unlimited kilometre warranty and roadside assistance. Aussie dealer orders will be confirmed before the end of the year. It’s drop-dead gorgeous, especially the BST …

Read more