MV Agusta 75th anniversary

MV Agusta boss fronts fans

In an unprecedented move, MV Agusta’s new boss Timur Sardarov has taken to Facebook to answer questions from fans of the Italian marque. We recently interviewed Timur and found the Russian to be very forthcoming and forthright on a number of issues. Click here for his comments on a 950cc triple and adventure bike and …

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MV Agusta offers COVID face mask

MV Agusta has launched a special branded rider’s face mask that seems to cash in on the COVID pandemic panic. It’s called the “MV COVID mask” and features the hashtag #staysafe on the front, yet they also advise it is not a surgical mask nor a medical device. Many riders wear masks to keep their …

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Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta web

Is web motorcycle purchase the new normal?

It seems online buying has boomed during the pandemic lockdown, but would you buy a motorcycle over the web? Last year Suzuki Australia offered online ordering for their new Katana model and declared it a success. Suzuki Australia marketing manager Lewis Croft says dealers were, at first, very nervous about selling over the web. But he …

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MV Agusta Brutale 1000 RR Blue & White M.L.

MV Agusta unveils blue & white Brutale!

MV Agusta has used their official Facebook page to unveil their latest limited-edition motorcycle, the Brutale 1000 RR Blue & White M.L. The bike is based on the 208hp Brutale 1000 RR. There is no word on pricing or availability but it appears to be an ultra-limited-edition of one only so it should be quite …

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MV Agusta Rush 1000

MV Agusta confirms Rush 1000 production

MV Agusta has confirmed they will start producing the limited-edition Rush 1000 from next month. The bike was unveiled in November just days after the company revealed their 2020 range led by the sexy new Superveloce 800 which has just started production in two colour options. Rush 1000 The Rush 1000 is basically a limited-edition version …

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MV Agusta Superveloce 800

MV Agusta Superveloce colours and specs

The new MV Agusta Superveloce 800 will be available in matte black or traditional silver and red with a host of electronic rider aids, info and entertainment. New boss Timur Sardarov says the bike has started production after a month delay due to the pandemic. There is no word yet availability in Australia but they …

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MV Agusta 75th anniversary stern

Stern warning to MV Agusta dealers

New MV Agusta boss Timur Sardarov has a stern warning to dealers as he works to restore the company’s stocks after years of financial hardship and rudderless direction. “A lot of dealers had been granted the dealership before my time and are not the right dealers and partners,” he says. “They either have to step …

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Ducati factory closure

Ducati and MV ease back to production

Ducati and MV Agusta will ease back into production again from today in “phase 2” restrictions after an almost six-week lockdown due to the coronavirus. While supply of some models will take some time to meet orders, the good news is that R&D on new models has continued largely unabated by staff working remotely. The …

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MV Agusta RVS#1 RVS heritage f4 testing

MV Agusta donation helps virus testing

MV Agusta has bought a special coronavirus testing machine in the fight against the disease in one of the hardest hit regions in Italy. The factory (pictured above), on the shores of beautiful Lake Varese near Milan, is in Lombardy which was one of the first regions to be hit by the virus. MV Agusta …

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