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Why don’t more dealers offer test rides?

Despite the continuing slump in motorcycle sales, too many dealers sill don’t offer test rides, one of the most important sales tools they have! You wouldn’t buy a car without a test ride, so why should riders be denied the opportunity to test out the bike first? Some dealers don’t even allow customers to sit …

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Honda CX500 journalist regret

Do you suffer from seller’s regret?

You may have heard of buyer’s regret, but there is also seller’s regret and many riders suffer from this more than buyer’s regret. If you don’t think riders could ever have buyer’s remorse, read this. Seller’s regret Riders can also experience seller’s regret. Now, we’re not talking about the regret people feel when they get …

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Harley claims buyers are more diverse

Half of all new Harley-Davidson motorcycles are bought by riders aged up to 34 years, female and ethnically diverse, says CEO and president Matt Levatich. His claims came in the announcement of the 2019 first-quarter results which show global sales down 3.8% to 49,151. Revenue was down $US1.38b (10.2%) and net income down $US127.9m. International …

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Ride sharing to dampen motorcycle sales

The love of motorcycle ownership could be replaced by the love of riding with an increase in ride sharing and rental expected in the next 10 years at the expense of motorcycle sales. A Fact.MR report has surprisingly found that increased traffic congestion and population is discouraging people from buying motorcycles. Perhaps they are finding …

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Are motorcycle sales recovering?

Several brands have registered their first positive motorcycle sales results in more than 12 months, according to the latest industry figures for the first quarter of 2018. However, the increase is compared with the first quarter last year when motorcycle sales dramatically plummeted 13.4% to 21,794. It was the first downturn since the GFC. Australia’s …

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Why do novice riders stop riding?

If the ailing motorcycle industry around the world can answer the simple question of why do novice motorcycle riders stop riding, they might be able to salvage the industry. There is no doubt that the motorcycle industry has hit the wall. Sales in Australia were down 9.3% across the board in 2017 while road bikes …

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Australians love their motorbikes

If you’re thinking of buying a motorbike to get around, you’re not the only one in love with the idea. The fastest growth in any kind of vehicle registration was for motorbikes, up 22% between 2010 and 2015. In the 10 years since June 2007, motorcycle registrations in NSW have gone from 125,000 to just …

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2017 Harley-Davidson Street 500

Harley remains on top in road bikes

Harley-Davidson has extended its lead at the top of the road bikes sales sector at the three-quarter mark in the year. The iconic American leapfrogged the Japanese giant for the first time last year and has remained at the helm with strong sales in the cruiser sector. Their top seller continues to be their first …

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How to sell your motorcycle (Pt 2)

We looked at preparations necessary to sell your motorcycle in the first article in a two-part series and now we look at the various methods of selling your bike. We have gone to the experts for advice, including RACQ technical officer Steve Spalding, Glass’s Guide and several retailers. Private sale: We all think private sale is the best because …

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Motorcycle sales sell

How to sell your motorcycle (Pt 1)

A highly competitive market is keeping new motorcycle prices low which is great news if you are buying, but bad news if you are trying to sell your motorcycle. Getting a decent price for your much-loved bike can be difficult but there are a number of things you can do to maximise resale value when you sell your motorcycle. …

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