Ducati test ride demo motorcycle sales showroom selling motorcycles pace sales slide common

Aussie motorcycle sales surprise

Motorcycle sales in the first quarter of this year were understandably down, but only by 2.5% compared with countries such as Italy which is down 65% due to the coronavirus. Meanwhile, the Australian market has also had to deal with drought, bushfires and floods over the same period. Federal Chamber of Automotive Industries data shows …

Read more

Top tips for tight motorbike turns rising tide of female riders

What motorcycle suits women best?

I’ve read several articles that advise what motorcycle suits women best, but they all reach different conclusions. Really, the best bike for a woman is … every bike! Women come in different shapes and sizes with different interests in racing, adventuring, off-roading, commuting, cruising, etc. So why should women be restricted to one type or …

Read more

TeamMoto business

Motorcycle sales up, but shares slump

Shares in Australia’s biggest motorcycle dealership conglomerate, MotorCycle Holdings, reports increase revenue and bike sales, yet shares have dropped 13.7% to a six-month low. MotorCycle Holdings, which owns TeamMoto dealerships among others and Cassons accessories, released its six-month results showing new motorcycle sales were up 1% while the total Australian new bike/ATV/scooter market fell 6.1% …

Read more

Harley-Davidson boss Matt Levatich millennials president cheaper auto

Harley-Davidson boss Matt Levatich quits

Harley-Davidson boss Matt Levatich has just announced his is stepping down as the company experiences its biggest sales slide since the Global Financial Crisis. In response to Levatich stepping down as CEO, president and board member, Harley shares jumped 4.9% on American markets. Levatich legacy Levatich took over in May 2015 and was pivotal in …

Read more

Bushfire appeals help floods

Fires, floods, virus slam vehicle sales

January’s fires, followed by floods and concerns about coronavirus have wreaked havoc on new car and motorcycle sales in Australia. The Federal Chamber of Automotive Industries (FCAI) last week announced that new car sales were down -12.5% (71,731 vehicles) compared with January 2019, which was the worst sales-year since 2011. Although the FCAI only publicly …

Read more

Independent Indian part of ‘a secret plan’

When Indian Motorcycle Australia sent a shock email to customers at 11pm on 10 January 2020 saying it was closing its four company-owned Australia stores to go to independent dealerships, it was simply accelerating a long-held secret plan. No other market had experienced the luxury of palatial company-owned Indian dealerships which offered a heightened customer …

Read more

BMW R 18 Big Boxer ninth

BMW Motorrad posts ninth record year

BMW Motorrad has posted its ninth consecutive record year with global sales of 175,162 motorcycles and maxi-scooters, a 5.8% increase over 2018. That’s impressive, given many markets were down and Europe was only slightly up, yet BMW recorded 7% growth in Europe. However, in Australia, BMW sold 2675 motorcycles and scooters which was 8.5% down …

Read more

Import your own motorcycle from 2018 shipping direct

How will direct importing affect riders?

Ducati is the latest manufacturer to announce it will take over the direct import of its bikes into Australia from local company NF Importers next year. It follows a similar announcement by KTM/Husqvarna earlier this year and Harley-Davidson about 15 years ago. From next year there will be 11 direct importing manufacturers in our market …

Read more

sell buy test ride demo motorcycle sales showroom selling motorcycles dive

Motorcycle sales continue to dive

Australian motorcycle sales took another 8.1% dive in the third quarter which contributes to a 33-month downturn in the industry. By comparison, car sales are down 7.9% last month which is the 18th month in a row of decline, according to official data released by the Federal Chamber of Automotive Industries (FCAI). The FCAI figures …

Read more

demo rides increase sales

Demo motorcycle rides increase sales 10%

Offering demo rides will increase motorcycles by 10%, according to EZ Rider Demo which has invented a system to help dealers offer more test rides. Unlike car dealerships, motorcycle dealerships are reticent to offer demo rides for several reasons including heightened insurance risks. EZ  Rider Demo has invented a system where potential buyers sign up for a …

Read more