Import your own motorcycle from 2018 shipping direct

How will direct importing affect riders?

Ducati is the latest manufacturer to announce it will take over the direct import of its bikes into Australia from local company NF Importers next year. It follows a similar announcement by KTM/Husqvarna earlier this year and Harley-Davidson about 15 years ago. From next year there will be 11 direct importing manufacturers in our market …

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sell buy test ride demo motorcycle sales showroom selling motorcycles dive

Motorcycle sales continue to dive

Australian motorcycle sales took another 8.1% dive in the third quarter which contributes to a 33-month downturn in the industry. By comparison, car sales are down 7.9% last month which is the 18th month in a row of decline, according to official data released by the Federal Chamber of Automotive Industries (FCAI). The FCAI figures …

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demo rides increase sales

Demo motorcycle rides increase sales 10%

Offering demo rides will increase motorcycles by 10%, according to EZ Rider Demo which has invented a system to help dealers offer more test rides. Unlike car dealerships, motorcycle dealerships are reticent to offer demo rides for several reasons including heightened insurance risks. EZ  Rider Demo has invented a system where potential buyers sign up for a …

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test rides demo motorcycle sales showroom selling motorcycles

Why don’t more dealers offer test rides?

Despite the continuing slump in motorcycle sales, too many dealers sill don’t offer test rides, one of the most important sales tools they have! You wouldn’t buy a car without a test ride, so why should riders be denied the opportunity to test out the bike first? Some dealers don’t even allow customers to sit …

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Honda CX500 journalist regret emotions

Do you suffer from seller’s regret?

You may have heard of buyer’s regret, but there is also seller’s regret and many riders suffer from this more than buyer’s regret. If you don’t think riders could ever have buyer’s remorse, read this. Seller’s regret Riders can also experience seller’s regret. Now, we’re not talking about the regret people feel when they get …

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Harley claims buyers are more diverse

Half of all new Harley-Davidson motorcycles are bought by riders aged up to 34 years, female and ethnically diverse, says CEO and president Matt Levatich. His claims came in the announcement of the 2019 first-quarter results which show global sales down 3.8% to 49,151. Revenue was down $US1.38b (10.2%) and net income down $US127.9m. International …

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Scooti ride-sharing scooter service

Ride sharing to dampen motorcycle sales

The love of motorcycle ownership could be replaced by the love of riding with an increase in ride sharing and rental expected in the next 10 years at the expense of motorcycle sales. A Fact.MR report has surprisingly found that increased traffic congestion and population is discouraging people from buying motorcycles. Perhaps they are finding …

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Are motorcycle sales recovering?

Several brands have registered their first positive motorcycle sales results in more than 12 months, according to the latest industry figures for the first quarter of 2018. However, the increase is compared with the first quarter last year when motorcycle sales dramatically plummeted 13.4% to 21,794. It was the first downturn since the GFC. Australia’s …

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Why do novice riders stop riding?

If the ailing motorcycle industry around the world can answer the simple question of why do novice motorcycle riders stop riding, they might be able to salvage the industry. There is no doubt that the motorcycle industry has hit the wall. Sales in Australia were down 9.3% across the board in 2017 while road bikes …

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Harley-Davidson motorcycles Harley days Thunder Run adaptive cruise

Australians love their motorbikes

If you’re thinking of buying a motorbike to get around, you’re not the only one in love with the idea. The fastest growth in any kind of vehicle registration was for motorbikes, up 22% between 2010 and 2015. In the 10 years since June 2007, motorcycle registrations in NSW have gone from 125,000 to just …

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