Harley-Davidson is searching for eight millennials from around the world to act as paid marketing interns to ride around on...
The problems of the motorcycle industry cannot be limited to one particular cause. As is almost always the case, there...
Millennials are not interested in motorcycles, but could be enticed if they could share rides or have the option of leasing instead of buying, according to Wall St investment research company Bernstein Research. The company began looking at the motorcycle industry in the wake of several years of downward sales...
Motorcycle sales continue to spiral down around the world because many riders are big-bike snobs, while the industry has failed...
The introduction of autonomous, or self-driving, vehicles could kill off motorcycles, a comprehensive American industry report has predicted. The report...
Claims that millennials are not buying Harley-Davidson motorcycles, particularly in America, are not the case in Australia and New Zealand. Harley-Davidson Australia and New Zealand marketing boss Adam Wright says their average age of buyers has trended downward, especially since the introduction of the learner-approved Street 500 in 2015. In...