Daily motorbike news, views & reviews
Harley-Davidson is searching for eight millennials from around the world to act as paid marketing interns to ride around on one of their bikes for 12 weeks, post about it on social media and then keep the motorcycle! Aussie millennials aged over 18 can also apply for the eight internships. New Harley-Davidson Australia marketing director …
The problems of the motorcycle industry cannot be limited to one particular cause. As is almost always the case, there are multiple reasons why the industry is struggling— as you can see from the infographic below. However, there’s no doubt that one of the major contributors to the current issues of the industry are due …
Millennials are not interested in motorcycles, but could be enticed if they could share rides or have the option of leasing instead of buying, according to Wall St investment research company Bernstein Research. The company began looking at the motorcycle industry in the wake of several years of downward sales of Harley-Davidson motorcycles and plummeting …
Motorcycle sales are down around the world because many riders are big-bike snobs, while the industry has failed to reach out to women, minorities and millennials. These are findings from the American “Give a Shift” group of motorcycle industry luminaries, yet they are universal to the motorcycle world. They claim the industry has not reached …
The introduction of autonomous, or self-driving, vehicles could kill off motorcycles, a comprehensive American industry report has predicted. The report was compiled by former Indian Motorcycle External Relations Manage Robert Panda, moto journo Guido Ebert and a group of industry luminaries cleverly called Give a Shift. “There is a very real risk of motorcycling being …
Claims that millennials are not buying Harley-Davidson motorcycles, particularly in America, are not the case in Australia and New Zealand. Harley-Davidson Australia and New Zealand marketing boss Adam Wright says their average age of buyers has trended downward, especially since the introduction of the learner-approved Street 500 in 2015. In its first year the bike …