MV Agusta Brutale 800 America

MV Agusta retains Italian heritage

While Ducati faces the prospect of an overseas buyout, MV Agusta has retained is Italian heritage with a complex a financial arrangement. Read about the latest list of potential Ducati buyers The finalisation of MV Agusta finances will also relinquish the 25% ownership by Germany’s Mercedes-AGM. What this means for owners and MV buyers is …

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MV Agusta Dragster Blackout financial f4

MV Agusta financial plans approved

What does it mean for MV Agusta customers now that the Italian Court of Varese has approved their financial reshaping of the company? The Italian brand is declaring there are good times ahead. They now have the backing of Russian financial investors and are coming back to full production again on all current models, although …

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Easy Rider Peter Fonda in the AMG Super Bowl ad

Has Easy Rider sold out for a luxury car?

Could it be that the hardtail chopper-riding hippy of Easy Rider fame, Peter Fonda, has sold out to a German luxury car brand? The following advertisement was featured during the televising of the annual Super Bow football finals in the US. It not only reprises Peter’s Captain America leather jacket from the cult 1969 film, but …

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2017 MV Agusta Dragster RC - strato business italian f4

Business as usual for MV Agusta?

Russian investment has apparently saved the MV Agusta business from going under, but there are no details yet on what it means to owners and customers. Australian importers Urban Moto Imports marketing manager Joshua Pilley says they have no official comment. “It’s business as usual,” he says.  “We are looking forward to getting some of the …

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Mercedes-AMG solarbeam MV Agusta F3

MV Agusta bankruptcy reports debunked

There is plenty of speculation that MV Agusta is filing for bankruptcy, yet it’s business as usual with the company is forging ahead with new models. Australian importer Urban Moto Imports says they are still receiving shipments of Dragster RR LH 44 special edition bikes and other models including 40 limited edition F3 Solar Beam motorcycles. UMI …

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Mercedes-AMG solarbeam MV Agusta F3

MV Agusta bikes in AMG car dealerships

While MV Agusta will be sold through AMG/Mercedes dealerships in Europe and the USA, Australia will only display the bikes in the luxury car showrooms. MV Agusta importers Urban Moto Imports (UMI) bosses Joseph and Alan Elasmar say MV dealers will supply the bikes and train some of the car sales staff, but interested buyers …

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Mercedes-AMG solarbeam MV Agusta F3

Mercedes-AMG unveils solarbeam F3

This bike is the first visible example of the long-term partnership between Mercedes-AMG and MV Agusta since the German took a 25% share in the Italian motorcycle manufacturer. They call it a Solarbeam Theme for the MV Agusta F3. There is little detail available, but a joint release says the bike is a collaborative effort.  …

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Mercedes and MV Agusta corner

Mercedes-AMG buys into MV Agusta

As predicted in July, Mercedes-AMG has bought into MV Agusta after chasing a motorcycle brand to complete its act like Audi with Ducati and, of course, BMW with its motorcycle branch. Mercedes-AMG has confirmed it is buying 25% of MV Agusta motorcycles, but don’t expect MV cars or AMG bikes. Instead, AMG is saying they will …

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