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Harley-Davidson adds Silicon Valley R&D

Harley-Davidson is certainly serious about electric motorcycles with the announcement of a new research and development facility in California’s Silicon Valley for its coming line of electric motorcycles and bicycles. The new facility, serving as a satellite of the Willie G. Davidson Product Development Facility in Wauwatosa, Wisconsin, is expected to open in the fourth …

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Thai Harleys ‘thanks to President Trump’

Harley-Davidson is shutting its Kansas City plant and will this year start building bikes in Thailand because President Donald Trump has abandoned the Trans-Pacific Partnership, says boss Matt Levatich. The extraordinary statement comes as Matt addressed media and shareholders over its first-quarter results. Harley’s global sales were down 7.2% in the quarter, including a 19.9% …

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BMX and mountain bike racing couple Barry Nobles of the USA and Aussie Olympian Carline Buchanan share a passion for two wheels that extends to their Harleys. millennials leasing interns

Aussie millennials are buying Harleys

Claims that millennials are not buying Harley-Davidson motorcycles, particularly in America, are not the case in Australia and New Zealand. Harley-Davidson Australia and New Zealand marketing boss Adam Wright says their average age of buyers has trended downward, especially since the introduction of the learner-approved Street 500 in 2015. In its first year the bike …

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Bill Davidson Harley-Davidson 100 years

Bill Davidson says Harley serious about 100 new models

Harley-Davidson is serious about developing 100 new models in the next 10 years and is not just grabbing headlines, says Bill Davidson, great grandson of founder William A. Davidson. Early this year company boss Matt Levatich said they would unveil 50 new models in five years and last month updated that comment to 100 new …

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50 new Harley-Davidson models planned

Harley-Davidson will introduce 50 new models in the next five years to counteract stalling sales, including an electric bike, says boss Matt Levatich. “I’ve never been more excited about our product pipeline in my 22 years here at Harley-Davidson,” he says. The Milwaukee motorcycle manufacturer released its 2016 fourth quarter results this week showing a …

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2016 a quiet year for Harley-Davidson?

Harley-Davidson could be having a quiet year, model-wise, in 2016 after a few hectic years of new models. In 2013, they had a massive model overhaul of their Touring range with Project Rushmore, then there was the new Street family, a mid-year introduction of a couple of “low” models and the Project LiveWire electric motorcycle. …

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Sturgis Motorcycle Rally

Harley-Davidson official bike of Sturgis Rally

Sponsorship deals don’t usually make the news, but it does when Harley-Davidson signs a massive 75-year deal to be the official bike of the Sturgis Rally. The annual event in South Dakota is the world’s biggest motorcycle rally, attracting a record of 660,000 in 2000 and expecting to host one million riders for its 75th anniversary …

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