Crafting A Marketing Campaign For A Motorbike Company

By Soban Usmani* “Four wheels move the body. Two wheels move the soul.” – Unknown Talk to anyone passionate for motorbikes, you will only be advised to buy one and take it out for a long ride. Owning a motorbike is not so much about attaining a special status that comes with the possession of such …

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BMX and mountain bike racing couple Barry Nobles of the USA and Aussie Olympian Carline Buchanan share a passion for two wheels that extends to their Harleys. millennials leasing interns

Harley-Davidson interns get free bike

Harley-Davidson is searching for eight millennials from around the world to act as paid marketing interns to ride around on one of their bikes for 12 weeks, post about it on social media and then keep the motorcycle! Aussie millennials aged over 18 can also apply for the eight internships. New Harley-Davidson Australia marketing director …

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Harley-Davidson fights back with marketing

Harley-Davidson might be suffering a sales slump in most markets except Australia, but the iconic Yank is fighting back with some strong marketing campaigns including this award-waning short film. Harley recently released its third-quarter sales results which were $US1.1 billion short of its own expectations, causing a drop in share prices, even though it still has …

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