StaCyc electric bicycle

Harley to sell children’s electric bicycles

Harley-Davidson wants children riding electric “Harley-Davidson” bicycles so they become “the next generation” of riders. They hope to achieve this by selling electric bicycles through selected US dealerships. The move follows their acquisition, for an undisclosed amount, of Californian children’s electric bicycle company StaCyc, which stands for “stability cycles”. StaCyc will continue to sell their bikes …

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Harley riders show intimacy to the brand

Harley riders show intimacy to the brand

Despite slowing sales and a war of words with President Trump, Harley-Davidson riders still seem to love the brand, according to a biennial report on brand intimacy. Harley was sixth in the MBLM Brand Intimacy Report on more than 400 brands behind Disney, Apple, Amazon, Chevrolet and Netflix. However, the love seems to be waning …

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Big electric motorcycle battle looms

Battle looms on big electric motorcycles

The big electric motorcycle battle is looming this year between Harley-Davidson with its expensive LiveWire and Zero Motorcycles who are launching a new “effortlessly powerful” naked bike. But Australia will be at least another year or more behind. Harley-Davidson Australia won’t introduce the LiveWire, predicted to cost more than $40,000, until 2020. Zero Motorcycles pulled the …

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Harley-Davidson Sport Glide

Harley-Davidson Sport Glide turns heads

Harley fan and Motorcycle Council of NSW chairman Steve Pearce turned some heads when he showed up on a Harley-Davidson Sport Glide to ride in yesterday’s annual Road Safety Ride to publicly launch NSW Motorcycle Awareness Month. The Sport Glide costs $27,750 ride away and features a small “batwing” fairing and hard panniers that detach to convert from tourer to cruiser. …

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Steve Pearce cook book

Why a Harley cook book means so much

Harley-Davidson fans are mad keen on branded merchandise, but why does a Harley Biker’s Cook Book mean so much more to Steve Pearce than any other Harley paraphernalia? Steve has owned three Harleys — Road King, Switchback and Electra Glide— and are his preferred motorcycle. “I have a library of Harley material and have also …

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Adelaide Harley-Davidson Bike Works wins Battle of the Kings

Adelaide Harley dealer takes on the world

Adelaide Harley-Davidson Bike Works will represent Australia in an international Battle of the Kings custom bike build-off. The Adelaide Harley dealership  has been crowned the 2018 Australian and New Zealand Custom King. It is the first time Australia has taken part in the international custom bike build-off competition. The winner was chosen from seventeen participating …

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