Harley riders show intimacy to the brand

Harley riders show intimacy to the brand

Despite slowing sales and a war of words with President Trump, Harley-Davidson riders still seem to love the brand, according to a biennial report on brand intimacy. Harley was sixth in the MBLM Brand Intimacy Report on more than 400 brands behind Disney, Apple, Amazon, Chevrolet and Netflix. However, the love seems to be waning …

Read more

ugly

World’s top 10 ugly motorcycles

Beauty is in the eye of the beholder, so a motorbike that one rider might consider beautiful could appear so ugly to others they veer off the road in disgust! Most motorcycles are more attractive than just about any of the cars on the road, especially modern models that seem to look more like sand …

Read more

Harley and Indian announce 2018 sales results electric scooter bicycle

Harley and Indian announce 2018 sales results

Electric bicycles in the snow, bikes made in Thailand and Europe, lower prices, higher costs, tariff wars and removable batteries are all part of the Harley-Davidson and Polaris 2018 sales and revenue results. Snow business Harley-Davidson spent the weekend showing off its new electric bicycle and scooter to young thrill-seekers at the X Games in …

Read more

Harley-Davidson Street Rod hotter products

Harley recalls Street models over rusty brakes

Harley-Davidson Australia has recalled 4798 Street 500 and Street Rod 750 models over problems with rusty brake calipers. The official recall notice, issued through the Australian Competition and Consumer Commission, says that brake calipers may become rusty in the bore area. “This corrosion could result in the pistons dragging in the caliper bore,” it says. …

Read more

The Last Motorcycle on Earth! panic

Are slow motorcycle sales cause for panic?

Motorcycle sales might be in a two-year slump in Australia, but there is no cause for general panic about the global motorcycle industry just yet. (By the way, the top photo is from the fictional film “The Last Motorcycle on Earth“, and is not cause for panic! Watch the movie trailer at the end of …

Read more

Joe Dunn Psychs on Bikes for mentsal health stress

Riding sharpens focus, relieves stress

We probably didn’t need a scientific study to tell us motorcycle riding reduces stress and distraction, while increasing our focus and attention. There have been plenty of independent studies over the years that show similar correlations. Now Harley-Davidson has funded a new neurobiological study by three researchers from UCLA’s Semel Institute for Neuroscience and Human …

Read more

Big electric motorcycle battle looms

Battle looms on big electric motorcycles

The big electric motorcycle battle is looming this year between Harley-Davidson with its expensive LiveWire and Zero Motorcycles who are launching a new “effortlessly powerful” naked bike. But Australia will be at least another year or more behind. Harley-Davidson Australia won’t introduce the LiveWire, predicted to cost more than $40,000, until 2020. Zero Motorcycles pulled the …

Read more

Mary River Valley a motorcyclist’s haven Harley-Davidson Street Glide Special

Mary River Valley a motorcyclist’s haven

The Mary River Valley was almost deleted from our favourite list of places to ride when politicians threatened to flood it for a dam! It’s a long and stupid political story, but thankfully sanity prevailed and the massive Traveston Dam was never built. So a pretty little valley north of Brisbane remains a haven for …

Read more