rude boy bicycles

Harley-Davidson trademarks Rude Boy

Harley-Davidson trademarks often end up as names for their motorcycles, but in this case, Rude Boy will be used for their upcoming range of electric bicycles. The company has struck some trouble with the recent launch of their LiveWire electric motorcycle: The bike was delayed a month going into North America dealerships; Several dealerships refused to …

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Charley and Ewan adventure on LiveWire

Is Charley and Ewan’s ride a PR disaster?

Ewan McGregor and Charley Boorman are currently (pun) riding specially equipped Harley-Davidson LiveWire electric motorcycles in what some suspect could be a PR disaster. Critics claim their choice of bike is ridiculous.  After all, the LiveWire has limited range (about 150km highway and about 235km city) yet they are riding thousands of kilometres from the bottom of …

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Harley-Davidson LiveWire electric motorcycle electric highways

Harley-Davidson plugs LiveWire back in

Production of the Harley-Davidson electric LiveWire motorcycle has started again after being stalled a few days this week over a problem with one home charger. The company says it was only a “single occurrence”. There was no problem with the motorcycle, only the charger. “We take pride in our rigorous quality assurance measures and our drive …

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Designer suggests electric Ducati Monster

Designer suggests electric Ducati Monster

Young designer Alessandro Lupo has designed an electric Ducati Monster to inspire the iconic Italian company to pursue a “new beginning”. Ducati boss Claudio Domenicali rides a Hypermotard converted to electric power with a Zero FX powertrain and recently said the company is about to join the electric bike race. Alessandro, who is a designer at exotic …

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Matt Levatich Harley-Davidson CEOP and president boss Hog

HOG boss calls on journalists’ help

Harley-Davidson boss Matt Levatich (above) has called on motorcycle journalists to help the industry’s future by not just explaining the product but telling readers what it’s like to ride. Harley and the motorcycle industry are facing a slump through trade wars, ageing riders, tough finance, impending recession and a lack of interest among millennials. The …

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Charley and Ewan adventure on LiveWire

Charley and Ewan adventure on LiveWire

Ewan McGregor and Charley Boorman are riding specially equipped Harley-Davidson LiveWire electric motorcycles with dual-sport tyres and wire wheels. Last week we confirmed that their third travel documentary, Long Way Up, from Tierra del Fuego, South America, to Los Angeles would feature the electric bikes. Now Instagram photos and ADV Pulse show the bikes are equipped with wire wheels …

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