Motorcycle industry dealer showroom deal

What is wrong with the motorcycle industry?

The motorcycle industry needs to advertise more, spruce up its dealerships and reach out to non-riders, says an Australian riding veteran. His comments follow our recent article in which a Wall St researcher suggested sharing and leasing motorcycles to address the worldwide decline in sales. We have respected the writer’s wish to remain anonymous because he fears …

Read more

Online research halves dealer visits

Online research halves dealer visits

Motorcycle customers are spending more time in online research for their next bike than visiting dealerships, according to an American motorcycle industry survey. We believe the same thing is happening in Australia where dealers tell us customers are often arriving at their stores with more information than the salesperson. The 11th annual Pied Piper customer satisfaction …

Read more