BMX and mountain bike racing couple Barry Nobles of the USA and Aussie Olympian Carline Buchanan share a passion for two wheels that extends to their Harleys. shares intimacy

Harley and BMW lead brand intimacy study

Harley-Davidson sales may be down in the USA, but Americans still feel very intimate about the famous Milwaukee brand, according to the 2017 Brand Intimacy Report. The biennial report has rated Harley as the top automotive brand for customer “intimacy” ahead of BMW, Toyota and Honda. The authoritative report is a study of brands based …

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2017 BMW HP4 Race BMW releases elite HP4 Race details

BMW releases elite HP4 Race details

BMW Motorrad has entered the elite world of ultra-expensive hand-built super-sportsbikes targeted just for the race track. The Bavrians surprised everyone by unveiling its handbuilt HP4 Race track bike at the EICMA motorcycle show in Milan last November. At the time the only details about the handbuilt track bike was that it features a full …

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Virtual Reality online

Virtual reality to help sell motorbikes?

A California BMW dealership has started using virtual reality to help sell motorcycles to people who don’t yet have a motorcycle licence. Long Beach BMW Motorcycles is also offering experienced riders the opportunity to see what it is like to ride different bus, such as their GS models or their S 1000 RR on a …

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BMW F 800 GS Adventure

2017 BMW F 800 GS Adventure review

If we were really practical about our motorcycle choice, we would probably all be riding the BMW F 800 GS Adventure. With its big 24-litre tank and go-anywhere capabilities, it is the ideal bike for Australia’s vast distances and rough roads and tracks. Yet it is also refined enough to be a canyon carver and …

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BMW Safari launches new programme for 2017 GS Tours

BMW expands with short GS Tours

BMW Motorrad Australia is extending its safari program this year by adding shorter two- to four-day GS Tours, including a ride across the Simpson Desert. GS Tours are designed by BMW Safari to target riders who have limited time and can’t do the week-long GS and TS Safaris that the company has run since 1994. They …

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BMW R 1200 GS Adventure xDrive Hybrid BMW announces two-wheel drive GS

BMW ‘announces’ two-wheel-drive GS

BMW has announced a two-wheel-drive version of its R 1200 GS Adventure will be available later this year. While it might seem like a good idea, it’s actually an April Fool’s Day joke, confirmed by BMW Motorrad Australia GM Andreas Lundgren. “There is a very thin border between fact and fiction in their pranks … …

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BMW revises the F 800 R roadster and sports touring F800 GT age

BMW sales up, average age down

While BMW motorcycle sales rocketed to €2 billion last year, the average age of BMW customers has decreased by four years over the past four years. BMW Motorrad Australia general manager Andreas Lundgren says the average age of their customers is now 46, down from 50 four years ago. That’s pretty significant considering BMW is …

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Are flying motorcycles the future?

BMW recently released a life-size flying motorcycle concept and now a Russian company has launched a drone “motorcycle”. The BMW Hover Ride is just a model and the company says it doesn’t fly and they have no plans for a flying motorcycle. However, we reckon BMW must be considering a flying motorcycle. After all, they already …

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