advertising standards killing motorcycles

Are advertising standards killing motorcycles?

Remember advertising with motorcycles doing wheelies and burnouts and bikes draped in near-naked women? Changing attitudes and the Advertising Standards Bureau (ASB) have virtually wiped out this sort of advertising. Has this taken some of the thrill and sex out of motorbikes? Could this be contributing to the downturn in sales, particularly among younger people? …

Read more

Petrol fuel service station Garry McCoy

Time to promote fuel economy benefits

Fuel prices have soared across the country, yet none of the motorcycle companies is advertising fuel economy or other advantages to riding, compared with cars or public transport. Surely with prices for fuel at near-record levels, motorcycles and scooters must be an attractive proposition for a lot of motorists. A modern 250cc motorcycle or scooter …

Read more