A successful Harley Days event in Wollongong over the weekend has prompted Harley-Davidson Australia to declare they would like to return to the coastal city for a third year.
Marketing director Adam Wright says they attracted more than 10,000 people over the three days of the second annual event, even though HOG (Harley Owners Group) member attendance was halved to about 800.
He says Harley Days is an “outreach” cultural event that is designed to attract other riders to see what the brand is about.
“Reaching out to a broader Harley audience is working well,” he says. “It was a fantastic weekend.”
Even though HOG attendance was down, he says Harley-Davidson Australia has been “putting more money and resources into the state rallies which have been over-subscribed”.
“They are all supporting their state rallies which is good, so HOG numbers were down for the national event,” he says.
The last closed national HOG Rally was in Tamworth in 2015 which set a pre-registration record of 2070 with more than 700 walk-in registrations.