“We have no illusions; the market is very soft and we are prepared to deeply discount everything,” he says.
“This will represent the largest factory liquidation of a sport motorcycle manufacturing facility. These super bike parts and equipment, which are rolling art, are selling at enormous discounts, right off the factory floor.”
It’s been a sad and tumultuous couple of years for EBR:
The company ceased production in April 2015;
It was bought by Michigan company Liquid Asset Partners in February 2016;
EBR returned to small-scale production last March;
They released their 2017 models and promised new bikes in 2018 in September; and
In November 2016, EBR unveiled a blackened and lowered 1190SX “Black Lightning” model.
After such upheaval, the company could not earn the trust of dealers, including Australian distributors Urban Moto Imports.
It is such a shame as Erik is a nice guy with a lot of great and innovative ideas.