National Ride to Work Week launched

National Ride Your Motorcycle to Work Week in October

For the first time, the Australia motorcycle industry has united to launch a National Ride Your Motorcycle to Work Week in October.

At the moment, some state rider representative groups conduct their own events and do not take part in the International Ride to Work Day in June, which is inappropriate because is held in our winter.

Now, the Australian motorcycle industry has developed its own “National Ride Your Motorcycle to Work Week”, co-ordinated by the Federal Chamber of Automotive Industries with the co-operation of “all the major motorcycle brands”.

When we published an article in June calling for a national ride to work day, FCAI motorcycle spokesman Rhys Griffiths called us and said the article had galvanised their determination to create a national event. He said they had been thinking about it for years.

national commuter
Buy a Henty commuter back now!

“It’s been a long gestation period, but right from the get-go it was agreed by all that it should be a slow burn, not rush at it like a bull-at-a-gate and then have it fall over because no one got on board,” he says.

The companies backing the initiative include all the major importers, including Frasers, PS Imports, Harley-Davidson, BMW, Can-Am, Indian, KTM, all the Japanese brands, and even the now-defunct Victory Motorcycles.

Non-participants are importers Urban Moto (MV Agusta, Royal Enfield, Benelli, Bimota, Gas Gas, Confederate) and Mojo Motorcycles (Kymco CFMoto, SWM, Sherco). Neither belongs to the FCAI and their sales are not officially counted in the official quarterly VFacts industry figures.Motorbike Writer believes that more riders visible in commuter traffic might encourage motorists to see us and/or leave a gap for filtering. ride to work racq steve spalding poll National Ride Your Motorcycle to Work Week in October

Rider representative groups

Rhys says they haven’t included the state and national rider representative groups in their planning, but says there is still potential for state groups to run their own awareness events at other times of the year.

“I did write to all states to ask what activities they had in their calendars, and there was a mixed results, with some states (NSW in particular) having a deal of activities, and some having next to nothing,” he says.

“The other issue was timing. We cannot coordinate with initiatives from the northern hemisphere, for obvious reasons, and even in Australia we have such a contrast in climate, that coordinating across the country is problematic.  So it was decided that we should focus on the east coast, and on the ‘coming out of winter’ period.”

MCCNSW treasurer Steve Pearce confirmed they will promote the national event as part of their Motorcycle Awareness Month in NSW.

Motorcycle Riders Association of WA Road Safety Officer Dave Wright says the national event “would be a great initiative and would receive far more media coverage”.

“We would support and go along with holding an event in WA during this week in October and look forward to working with Rhys on this,” he says.

We couldn’t obtain comment from AMC chairman Shaun Lennard, but he had earlier told us they have been discussing a national event for some time.

“There has been talk at annual meetings about a national co-ordinated national promo or activity,” he said.

“A couple of states have pretty strong local awareness campaigns with some history, such as NSW and WA, and the ACT has their ‘Joe Rider’ awareness campaign in Spring which is going well.”

Shaun Lennard safety barriers status national
Shaun Lennard

He said they would again discuss it at their annual meeting later this year.

National Ride Your Motorcycle to Work Week

Now, in a rare show of industry unity, motorcycle companies and dealers are working together to create a national event which will attract much more public, media and, more importantly government attention than piecemeal state-based events.

The “National Ride Your Motorcycle to Work Week” will run from October 8 to 15 under a dealer-focussed initiative.

During the week, dealers will offer a range of support services such as bike safety checks and advice on rider training.

A dedicated website has been launched which will include messages from, and images of, “many high-profile motorcycle ambassadors”.National Ride Your Motorcycle to Work Week in October

It includes an events section where riders can create a “Ride to Work” event and invite like-minded people from their workplace, city, town or suburb to meet and organise a show of numbers for the October event.

There is also a dedicated Facebook page where riders can post images of their bike and related ride-to-work activities. Riders can follow the social media hashtag #RideToWorkWeek.

  • What do you think of an industry-driven national ride to work event? Leave your comments below.

8 Comments

  1. How can we access the ‘logo and tag line’ as shown in this article, so we as individuals can use it as we wish to publicise this occassion ?
    ADVISE PLEASE !!!

    1. If we don’t ride to work, Councils will continue to restrict spaces for us and won’t allocate parking areas for motorcycle.
      This day is to show them that we also matter in terms of road planning and usage!!

  2. In terms of unsnarling the Brisbane CBD, I’ve often wondered why the Brisbane City Council or the State Government, or both of them together, do not take two or more floors of a commercial car park and make them free for motorcycle commuters – Monday to Friday. Parked closely, almost handlebar to handlebar, you could pack a squillion machines in there. Would have to be cheaper than adding lanes to roads etc. Would ease pressure on commuter buses etc. Would also help to change our commuter culture and our environmental footprint. I once had a robust discussion with a Council traffic engineer about travelling Ann Street – he explained engineers rated traffic in X number of movements. I was arguing that he should measure mass and effect rather than number of movements. He didn’t get it at all until I said: “Imagine a crisis where you have to move 5,000 vehicles in an hour from one end of Ann Street to the other. Would you rather be trying to achieve that with 5,000 trucks, or 5,000 motor scooters? He said my criteria was wrong – traffic is rated in X number of vehicles, not vehicle type. At that point, I knew we were f…’d.

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