Piaggio wins Chinese copycat case

Copycat

Last year Italian motorcycle and scooter company Piaggio lost a landmark case against a Chinese company over a copycat scooter, but now it has won a similar case.

The first case against Zhejiang Zhongneng began in 2014 over a copy of their Vespa LX scooter which has been around since the end of World War II. 

But it wasn’t China that made the decision.

The European Union Intellectual Property Office (EUIPO) ruled that the designs were significantly different and Zhejiang had not stolen any intellectual property.

Click here to read the ruling

Piaggio loses Chinese copycat case
Piaggio left and Chinese copy right

Second copycat case

This time the EUIPO has ruled against Chinese scooter companies Motolux and Dayi Motor for their copycat design of the Vespa Primavera, registered in 2013.

The ruling says the EUIPO was “unable to elicit a general impression different from the registered design” of the Primavera. 

2018 Vespa Primavera 50 4T moped mopeds
Vespa Primavera

It’s a strategically important case, given the current trade wars with both the USA and Australia and political rhetoric over China.

The Communist Party of China has imposed hefty tariffs and threatened other measures on some Australian exports after Prime Minister Scott Morrison called for an independent inquiry into the origin of the coronavirus outbreak.

Other Chinese copycats

There are many other cases where the Chinese have quite blatantly ripped off the designs of other models.

Check out some of our articles on this topic at the end of this article.

As an example, how about this BMW G 310 GS knockoff from Chinese company Everest.

Everest Kaiyue 400X knockoff
Everest Kaiyue 400X

The Vietnamese are also in on the knockoff act with “Ducati” Monsters made by Quang Phuong Motor.

Trademark action

We are surprised that companies such as BMW and Ducati have not filed intellectual copyright breaches.

Honda and Yamaha have tried to fight Chinese manufacturers in the courts over breach of copyright.

However, it is a long process as there are hundreds of knockoff manufacturers.

Italian company Lambretta has also taken “strict” action against several companies for “free riding on the repute of Lambretta”.

They claim the global market is flooded with replicas of their classic scooters from China, India and Thailand.

The Chinese seem immune to international trade laws that bind other countries and their latest blatant ripoff is an electric Honda Goldwing.

We all know the Chinese make cheap copies of well-known brands and many of us probably have a Gucci belt made of plastic in a sweatshop in China.

However, they have also made a lot of copies of bigger and more expensive products such as cars.

Some of the cars these manufacturers have copied include the Range Rover Evoque, Smart ForTwo, Hummer, Porsche Cayman, Audi A6, Jeep Cherokee, BMW X1, Rolls-Royce Phantom and MINI Cooper.

Land Wind knockoff of the land Rover Evoque
Land Wind knockoff of the land Rover Evoque

Some car manufacturers tried to stop them copying their cars, but failed in an obstructive and partisan legal system, so they formed alliances with Chinese companies to make their products for the local market.

Like the car makers, Honda has formed an allegiance with one of the knockoff companies in China to make their bikes for the local market.

The pandemic has caused a severe setback to globalised manufacturers because of the al-pervasive Chinese element in their supply chain.

We wonder how many manufacturers will now source components from other countries other than China.

Japan is even given tax breaks to companies that remove Chinese components from their supply chain.

2 Comments

  1. Please can’t you do anything about the fraudulent scams which pop up as ads on money making ventures staring dick smith and others, these are proven scams and very annoying because their read sensitivity is high and the cancel buttons small and close to the edge That it’s bloody hard to close, also the infuriating video at top left of screen is so bad I’m considering unsubscribing. Please have some one with IT skills review your structures
    Regards
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    1. Hk Paul,
      Yes, we are trying to have them modified, but we are a very small cog in the advertising world and they don’t respond readily to our requests!
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