Norton Motorcycles NOT going bust!

Norton Commando Street Norton Motorcycles NOT going bust!

A British notice that Norton will be struck off the Register of Companies and dissolved is no cause for alarm, says Norton Motorcycles.

“It’s a standard late-filing notice,” a company spokesperson told us.

“We’re not going bust or indeed going anywhere.”

Only last week the company posted the above social media photo of a beautiful  Commando Street.

Unfortunately, they are only making 50 which are limited to the UK due to homologation. Click here to make an enquiry.

“We are currently delivering more bikes than ever and investing millions in a larger production facility along with new model launches.

Norton Motorcycles NOT going bust!
Donnington Hall where Norton continues to build motorcycles

“We have a very strong future ahead.”

The Companies House notice was published by UK website Visordown.

“We have contacted Visordown but sadly they will not respond,” thge Norton spokesperson says.

Big year ahead

We recently published an article saying Norton Motorcycles will have a big year ahead.

Here is that article:

Norton Motorcycles is expected to improve reliability and spare parts availability as well as delivering important new models this year after two major cash injections.

Australian importer James Mutton of Brisbane Motorcycles says he is expecting a big year from the handbuilt British brand.

Some £4m in government funding has now flowed through to the company who have also concluded a £20m deal with Japan.

The deal involves delivering an extra 1000 motorcycles worth £5m to Japanese riders over the next five years.

The extra money will allow Norton Motorcycles to revamp their plant in Castle Donington and hire 200 new workers.

“It’s an amazing place with carpet on the floor and technicians hand assembling the bike at little work benches,” James says.

New Norton Motorcycles models

Norton Atlas Ranger Nomad wait
Norton Atlas Ranger Nomad

The big new models coming from Norton this year are the flagship V4 and the affordable Atlas Nomad and Ranger.

James says he has already presold 15 V4 models and seven Atlas models.

“Because they are all handmade, getting them out here is difficult,” James says.

“Parts are now good with a two-week from UK, but the bikes are taking a long time.”

He says the V4 will be manufactured in March and the Atlas later this year probably arriving here in 2020.

The Atlas is expected to be the big seller because of its relatively low price.

In the UK they cost £9995 for the Nomad and £11,995 for the Ranger.

James says they will cost $20,000 to $25,000 here.

“That’s a lot more achievable for a lot of people,” he says.

The Superlight uses same engine at the Atlas, but James says it is just for racing in the 650 TT class, not for public sale.

Norton Motorcycles Superlight wait
Norton Superlight

Exclusivity

James says the V4 will be offered in limited numbers.

“Volume is low because they are expensive top 1% of market can afford them,” he says.

“It’s all part of the exclusivity of the brand, like Aston Martin.”

Norton Motorcycles V4 RR British atlas
Norton V4 RR

“The V4 will be second to none. They don’t plan to get into volume.”

James says he sold 20 Nortons last year with 10 more landed last month and sold eight already.

The typical Norton customer is aged over 45, affluent and male, he says.

Norton sells 80% of their production outside the UK and 83% of their motorcycle components are built in the UK.

3 Comments

  1. I agree with all smoke and mirrors, they’ve been holding back a full refund of mine for a V4SS for a month now. Their Financial Controller made a massive mistake and sent me an email saying CEO had decided to use my money to help prop up their ‘short term cash flow problems’ for the TT!! I’m worried I might not even get my money back, and it’s a big chunk of cash! Can’t get Stuart or Kay (Sales Director) to return a call and just keep getting either lied to or fobbed off.

    I’ll keep you posted

  2. Norton are all smoke and mirrors. Look at how many companies stuart garner ceo has had and had to shut down. Look at what he has been doing with suppliers and customer deposits since he took over at this once great brand. Look at Bikerglory Norton saga, it’ll blow your mind!

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