The motorcycle community really has gone crazy wth modern scramblers and they have been a great success.
Ducati used to be a sports bike company. In the 1990s it became the naked company with the release of the Monster which became its top seller. Then in the 2000s it was the adventure bike company when the Multistrada was released and became their biggest hit.
Now they are the Scrambler company!
Of course, Norton doesn’t sell in large quantities, but we expect their scrambler will also be their top seller, mainly because it will be their most affordable.
The Command 961 range sell from $29,990 to $43,990.
A 650 twin scrambler would have to cost in the low $20,000s which would make to comparable to the BMW R nineT Scrambler and Ducati 1100, albeit with about half the capacity.
Making it even more affordable would be if it was built in India.
The company last year signed a deal with India’s Kinetic Group to build 650cc motorcycles for Asian markets. However they have not yet said which 650 bikes they would be.