New models drive motorcycle sales

Harley Softail Breakout Pix: Greg Smith iKapture

New models such as the Harley-Davidson Street 500, Ducati Scrambler and Indian Scout are driving a steady increase in road motorcycles in Australia in the first half of 2015.

Road bike sales were solid at a 0.08% increase to 21,668, according to the official figures released by the Federal Chamber of Automotive Industries.

The whole market was slightly down by 1.3% to 51,578, but ATVs were up a whopping 11.3% to 11,049, while scooters continued to slide, down a massive 25.9%, and off-road motorcycle sales were down 5.8%.

Harley-Davidson had a scorcher of a first half with a 14.6% increase to 4566, moving past Honda to become the top-selling road bike company in Australia as cruiser sales continue to run rampant.

Harley now accounts for more than one in every five road bikes sold.

Harley Softail Breakout Pix: Greg Smith iKapture
Harley Softail Breakout Pix: Greg Smith iKapture

The Softail Breakout continues to sell well and is now the third-best-selling bike in Australia with 765 sales, up 28.4%.

Their new learner-approved Street 500 was fourth with 745 sales, despite not being available until February. 

Harley-Davidson Australia and New Zealand boss Nigel Keough thanked both customers and their dealer network for the result. “It’s wonderful to see more people part of our Harley-Davidson family and enjoying the passion of owning a Harley-Davidson,” he says.

Meanwhile, its new cruiser competitor, Indian Motorcycle, was up a massive 67.8% to 292, largely on sales of the new 1133cc Indian Scout. That brought it into the top 10 road bike companies for the first time.

Indian Scout
Indian Scout

Ducati Australia was also a winner, up 7.3% to 981, with a 50% sales result in June alone, after the introduction of new models, especially the Scrambler.

The bike has helped Ducati set a new half-year record of 32,600 sales worldwide, up 22%. More than 9000 Scramblers have been sold which is almost twice as many as the next most popular Ducati model, the Multistrada.

Ducati Scrambler Icon
Ducati Scrambler Icon

Other road bike companies that scored well were Yamaha up 22.2% to 3066, largely thanks to its Masters of Torque range, BMW up 16.8% to 1648 and Triumph up 11.5% to 1497.

FCAI Chief Executive Tony Weber says road motorcycles account for almost half of the new motorcycle, ATV and scooter market.

Top 10 bikes (ex ATVs) Jan-June, 2015

Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Honda CT110X 1123 1486 -24.4%
Kawasaki Ninja 300 1096 1442 -24.0%
Harley-Davidson FXSB 765 596 28.4%
Harley-Davidson XG500 745 0
Yamaha MT07L 701 0
Honda CRF50F 676 1038 -34.9%
Honda CRF230F 644 437 47.4%
Honda CBR300R 624 0
Yamaha TTR50 612 650 -5.8%
Honda CBR500R 564 1049 -46.2%

 

Top 10 road bike companies

Manufacturer Total
YTD 2015 YTD 2014 % Chg
Harley-Davidson 4566 3985 14.6%
Honda 3980 4364 -8.8%
Yamaha 3066 2508 22.2%
Kawasaki 2874 2914 -1.4%
BMW 1648 1411 16.8%
Triumph 1497 1343 11.5%
Suzuki 1292 1537 -15.9%
Ducati 981 914 7.3%
KTM 649 872 -25.6%
Indian 292 174 67.8%
Yamaha MT-07
Yamaha MT-07

Road bikes

Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Honda CT110X 1123 1486 -24.4%
Kawasaki Ninja 300 1096 1442 -24%
Harley-Davidson FXSB 765 596 28.4%
Harley-Davidson XG500 745 0 100%
Yamaha MT07L 701 0 100%
Honda CBR300R 624 0 100%
Honda CBR500R 564 1049 -46.2%
Honda CB125E 437 482 -9.3%
Yamaha MT-09 408 434 -6.0%
Yamaha XVS650 349 452 -22.8%

 

Cruisers

Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Harley Davidson FXSB 765 596 28.4%
Harley Davidson XG500 745 0 100.0%
Yamaha XVS650 349 452 -22.8%
Harley Davidson VRSCDX 320 245 30.6%
Harley Davidson FXDB 318 353 -9.9%
Harley Davidson XL883N 217 176 23.3%
Harley Davidson FXDF 208 270 -23.0%
Harley Davidson FXST 184 175 5.1%
Kawasaki Vulcan S ABS 179 0 100.0%
Harley Davidson FXDL 174 75 132.0%
Kawasaki Ninja 300 - Honda CBR3000R
Kawasaki Ninja 300

Sports Touring

Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Kawasaki Ninja 300 1096 1442 -24%
Kawasaki Ninja 650R 234 231 1.3%
Yamaha MT09TRA 166 0 100%
Kawasaki VERSYS 117 63 85.7%
Honda VFR800 76 67 13.4%
Kawasaki Ninja 1000 75 96 -21.9%
Suzuki GSX1300R 63 85 -25.9%
Yamaha FZ6R 61 136 -55.1%
Honda CBR650F 55 26 111.5%
BMW K 1300 S 48 36 33.3%

 

Naked

Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Yamaha MT07L 701 0 100.0%
Yamaha MT-09 408 434 -6.0%
Ducati Scrambler 800 190 0 100.0%
Triumph Street Triple 158 166 -4.8%
Triumph Bonneville T100 139 106 31.1%
BMW S 1000 R 138 61 126.2%
Honda CB500FA 137 194 -29.4%
KTM 390Duke 134 383 -65.0%
Ducati M659 131 182 -28.0%
Honda CB300F 130 0 100.0%

 

Super Sport

Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Honda CBR300R 624 0 100%
Honda CBR500R 564 1049 -46.2%
Yamaha YZF-R1 319 101 215.8%
Yamaha YZF-R3A 223 0 100%
BMW S 1000 RR 192 117 64.1%
KTM RC390 186 0 100.0%
Honda CBR1000RR 177 168 5.4%
Ducati 899 Panigale 150 150 0.0%
Hyosung GT650R 135 115 17.4%
Triumph DAYTONA 675 100 131 -23.7%
Harley-Davidson Street Glide - New Zealand -
Harley-Davidson FLHXS Street Glide

Touring

Manufacturer Model Total
YTD 2015 YTD 2014 % Chg
Harley Davidson FLHXS 167 0 100%
Harley Davidson FLHTK 107 144 -25.7%
BMW R 1200 RT 97 81 19.8%
Harley Davidson FLHXSE2 79 0 100%
Harley Davidson FLHRC 74 102 -27.5%
Yamaha FJR1300 71 82 -13.4%
Harley Davidson FLTRXS 78 0 100%
Triumph T/Bird LT 54 50 8.0%
Honda GL1800 52 41 26.8%
BMW F 800 GT 35 31 12.9%

 

 

 

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