MV Agusta To Unveil Two New ADVs at EICMA

Earlier this week, MV Agusta officially announced the arrival of the Lucky Explorer Project, which will see the introduction of two all-new adventure motorcycles at EICMA 2021. 

Previously, MV Agusta CEO Timur Sardarov expressed his desire to resurrect the Cagiva brand and draw from its rally bike heritage. It seems like we will see this happen in just a couple of days. While we’ll only see what the motorcycles are like once they debut at EICMA, the Italian marquee will start accepting pre-orders for the motorcycles from today, November 23.

The brand has launched an all-new website for the motorcycles and dedicated social media handles that have already garnered thousands of followers. The website and social media pages have teased the bike’s arrival with iconic Paris-Dakar images of the Lucky Strike-branded Cagiva bikes racing. 

“I am excited about the launch of this very special project. The Lucky Explorer concept is not just about bikes, it’s about a comprehensive world of emotions, memories, values, and a way of being. A long-awaited return for all the fans of Made-in-Schiranna, but also a new beginning and a leap into the future: no matter where life takes us, we know where we’re from,” MV Agusta CEO Timur Sardarov said in a statement.

 

A test mule for one of the upcoming ADVs has been spied in the past as well, and we’re excited to see how the bikes will fit into what is an extremely competitive segment. ADV Pulse has said in its story that Sardarov has also mentioned possible revival of the Elefant name in various interviews. Stay tuned for the latest updates on what MV Agusta has in store.

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