MV Agusta retains Italian heritage

MV Agusta Brutale 800 America

While Ducati faces the prospect of an overseas buyout, MV Agusta has retained is Italian heritage with a complex a financial arrangement.

Read about the latest list of potential Ducati buyers

The finalisation of MV Agusta finances will also relinquish the 25% ownership by Germany’s Mercedes-AGM.

What this means for owners and MV buyers is Italian heritage, more certainty about parts supply and warranty, and more future product.

Late last year, during a period of financial uncertainty, MV boss Giovanni Castiglione said there would be no new models in 2017.

It’s too late now to change that, but we should expect some new models in 2018.

Instead, MV Agusta has been pumping out limited-edition models and in June opened a ‘special vehicles’ production line at MV’s Schiranna factory in Varese, Italy.

It will produce hand-built models like the new RVS1.

Perhaps with its Italian ownership now guaranteed, they may also introduce a veto model to celebrate their heritage.

It’s worked for Ducati with their retro Scrambler and BMW with their R nineT.

We’d love to see something more retro like the 750S, perhaps.

MV Agusta 750 S heritage
MV Agusta 750 S heritage

Meanwhile, the financial arrangements consist of an investment by ComSar Invest which is part of the Black Ocean Group.

While that group is a Russian-based investment company with an English financier that helped with finances late last year, the new deal means MV Agusta Holding now controls 100% of MV Agusta Motor S.p.A.

It has allowed MV Agusta Holding to buy out the AMG shares.

Giovanni’s investment company, GC Holding, now has the controlling stake of MV Agusta Holding. ComSar Invest will be a minority shareholder.

Giovanni Castiglioni heritage
Giovanni Castiglioni

Giovanni issued the following statement:

The transaction with ComSar Invest in our holding company through a capital increase and the acquisition of the shares previously held by Mercedes AMG in MV Agusta Motor S.p.A., represents an important milestone for our plan which has as a main objective the reinforcement of MV Agusta’s core business: the production of high-performance, high-end motorcycles.

In the last 12 months the implemented measures have brought MV Agusta back in positive cash flow generation, allowing the completion of the restructuring plan and to consistently support product development and consolidation of our key markets.

3 Comments

  1. I think MV Agusta tried to do too much too quickly, overstretching themselves in the process. Maybe now they’ll take a step back and focus on their F4, F3 and Brutales. Good to see such an iconic marque continue though. Beautiful designs too.

  2. A retro MV Agusta 750 America or 750-GT (bikes that say “I have money–you don’t”) is interesting. However; whatever they decide to build; success is based on price, quality and service. That is a business axiom. Disregard those 3 things and any firm will find itself as bait for venture capital operations. MV Agusta can only be a fugitive from the law of averages for so long.

    1. I don’t think they have any problem with quality or price , but service well that’s where the game needs serious lifting and Mr.Giovani needs to wake to that! But it is not just the factory and in this country I put it down to the agents and importer both of whom play the blame game for not having parts , but of course to not have even one set of basic gaskets as was the case with Peter Stevens Melbourne and wait for six weeks to get them from overseas no less ( as I had to) , that is so bad “pathetic” is too complimentary.
      It is one thing to have a one time buyer but to have the loyalty for return buyers that is different.

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