Sorry, but this latest deal just smacks of desperation and a race to the bottom.
Would Ferrari make commuter cars in China?
The official MV press release says the new Chinese deal will “enable MV Agusta to enlarge its current product portfolio with the objective of increasing our riders globally, expanding access into Asia through a partnership with Loncin Motor Co., Ltd”.
There is no word on whether it will improve the supply chain of spare parts to current owners waiting while their bike sits idle in their garage.
They say the new “smaller and more accessible motorcycles” will be available for sale in MV Agusta dealerships by the end of 2021.
“MV Agusta and Loncin announce that their partnership will notbe limited to the development of the new family of products in the 350-500cc range,” the release says.
“It also includes MV Agusta assisting Loncin into entering the premium segment market with their premium range of 800cc.”
MV promises to develop an “entirely new family of products for VOGE, Loncin’s premium high-end brand”.
By “high-end”, they mean Chinese high end , which is not what the rest of the world considers high end.