The bold, feet-first, belt-driven Ducati XDiavel S cruiser has received a Best of the Best award at the annual German Red Dot awards for design.
While Ducati scored the top motorcycle honour, other Red Dot awards were won in the prestigious contest by the Yamaha R1, BMW R nineT Scrambler and the revived Horex V6.
They were among a record entry of about 5200 industrial and manufacturing designs from 57 nations.
Of those, 1304 received Red Dot awards and 107 received an honourable mention.
A Red Dot Gala will be held on Monday, July 4, 2016 in Essen, Germany, to award the 79 winners of the highest distinction “Red Dot: Best of the Best”, including Ducati which also won the award in 2013 for the Panigale S.
Judges included Hideshi Hamaguchi who invented the USB flash drive and famed BMW car designer Chris Bangle.
Slovenian exhaust company Akrapovic also received a Red Dot award for its Evolution Line for the Ducati Multistrada 1200 while the bizarre looking Johammer electric motorcycle of Austria received an honourable mention.
In 2014 Australian motorcycle jeans and clothing company Draggin won its second international Red Dot Award for Product Design.