Sales of road bikes rose 4.4% in the first half of the year, one of the biggest increases since the GFC in 2009, while all other segments, except scooters, also rose significantly.
It’s the best news for motorcycles and riders for a long time.
After last year leap-frogging Honda to the top of road bike sales, Harley-Davidson has continued to surge with 20.4% of the 22,921 road bike market according to figures released today by the Federal Chamber of Automotive Industries.
Biggest sellers for Harley were again the learner-approved Street 500 in fifth and the Softail Breakout in ninth.
Harley with 4685 sales was followed closely by Honda which sold 4500 for a 19.6% market share, despite having the top-selling bike in the country, the NBC 110 postie bike, and the Africa Twin leaping to the top of the adventure category.
Third was Yamaha (3541, 15.4%), followed by Kawasaki (2632, 11.5%) and BMW (1665, 7.3%).
The German brand has also scored its fourth consecutive record half year growth internationally, up 3% and selling more than 80,000 in a half year for the first time.
FCAI boss Tony Weber says the key ingredients to the rise in sales are the diversity of models, affordability, and the ability of manufacturers to produce machines to cater for such a wide range of applications.
“Road bikes accounted for almost half of the new motorcycle market, holding a 43.4% share, he says.
Off-road motorcycles sales were up 4.3% for the half year and accounted for 31.2% of the market, while ATVs were up 3.6% and a 21.2% share.
The only sector to drop was scooters which were down another 11% to just 2205 which is less than half their number five years ago. They now only account for 4.2% of the market.
In the continuing declining scooter market, the luxury brands maintain their strong presence with Piaggio leading with a 23.4% share, Vespa second with 21.7%, Honda 19.4%, Aprilia 9.4% and Suzuki 9.1%.
Top motorcycle brands
(Half year sales includes motorcycles, scooters and ATVs)