Motorcycle sales continue to tumble

Honda Dio scooter tumble

Motorcycle sales continued to tumble in the first half of this year, down 5.9% on the first half of 2017 and 10.5% on the 2016 half-year result, according to the FCAI figures.

It’s not good news for the industry, but good news for riders with July sales expected.

The only good news was a 10.9% resurgence in scooter sales which have suffered massive declines for several years, dropping to just 4.4% of the market. The biggest mover was the Honda Dio scooter (top image), up 114.4%Tumble scoot

Sales tumble

Sales of all scooters, road and off-road bikes and ATVs totalled 47,942 compared with 50,939 for the same period in 2017 and 53,084 in 2016.

Road bikes are still the top seller with 39.8% of all sales, but took a 5.3% tumble to 19,075.

Honda was the leader selling 3853 or 20.2%, followed by Harley-Davidson selling 3629 (19% share), which was an 18.1% decline over the same period last year.

Yamaha was third selling 3014 units (15.8%), increasing its share of the segment by 5.2%.Tumble

The segment most affected by the 2018 downturn was ATVs and SSVs with a 10.7% fall.  Off-road bikes were less affected but declined 4.8%.

The overall market leader was Honda, selling 11,655 new bikes (down 7.6%), but still commanding 24.3% of the overall market.  Yamaha was the second largest seller (10,085 units), an increase of 2.6% on the same period last year and with a 21% overall market share.

In third place overall was Kawasaki, selling 4718 (9.8% share) and also increasing its share of the overall market by 3.3%. Suzuki came fourth with 3724 or 7.8% of the market, while Harley-Davidson was fifth with 3629.

It should be noted that manufacturers not included in the official FCA figures are mainly small-volume brands such as Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Kymco, Laro, Megelli, Mercury, MV Agusta, PGO, Royal Enfield, SWM, SYM, TGB, Ural and Viper.

One thought on “Motorcycle sales continue to tumble

  1. We are struggling as the pay freeze and other Liberal government action’s to reduce the income of middle to low paid workers hits us. The cost of housing driven by investor’s because of the negative gearing and capital gains benefits they obtain.

    It doesn’t help that the motor cycle, spare parts, tyres and accessory prices are way higher than they should be because of the never ending clamour of the greedy share holders and CEO’s.

    Share holders are never satisfied with a reasonable return, more than enough is still never enough. Sooner that changes and we get away from the casualization of the work force and we have some money in out pockets we will start buying a lot more motor cycles.

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