While women riders are about 10-12% of the Australian riding population, 25% of Ryker owners are women.
The Ryker comes in three versions: a LAMS 600cc version for $A14,899 (standard colour); a 900cc version at $A17,299 (standard colour); and a 900cc off-road Rally Edition at $A18,999 (ride away prices).
Brian says Australia’s Learner-Approved Motorcycle Scheme has provided the company with an opportunity for new riders, especially women, to own a Ryker.
“That is why 60% of sales are the 600cc model,” he says.
“Females love the ease of use and the customisation.”
Brian says they have had a focus on rider training in North America and have plans to extend to other countries.
So far more than 20,000 people have gone through Can-Am Rider Education at 193 riding schools in North America.
Brian says about half are female.
“We are implementing a training program in NZ similar to what has been done in North America,” he says.