Some 22 years after recording “I’d Do Anything for Love (But I Won’t Do That)”, Meat Loaf has explained what he won’t do for love … and it’s not giving up motorcycles.
The motorcycle fan appears in an advertising campaign for Scandinavian energy company St1 riding a motorcycle pursued by bomb-carrying bikies until he runs out of petrol and vows he won’t go into an unmanned service station.
It’s a reference to the fact that ST1 has 500 stations employs more than 2000 people in Sweden.
But a more interesting revelation is that the motorcycle fanatic doesn’t even ride and that’s quite evident in the video where he obviously has a stunt double perform all the riding.
The larger-than-life rock singer has long been associated with motorcycles.
Remember his famous 1977 hit “Bat out of Hell”? It’s all about a motorcycle crash and features a lead solo in which the roar of a bike is performed on guitar by Todd Rundgren.
While Meat’s connection to motorcycles is well known, he actually doesn’t ride.
He has a Harley-Davidson Road King and a Triumph Bonneville in his garage, but he doesn’t ride them. He just sits on them and admires them.
Maybe the suspension isn’t up to the challenge!
In a YouTube video, Meat says he sits on his bikes for hours.
“It makes me feel like I’m out and I’m flying like a bird,” he says.
The ad campaign will be broadcasted on cinemas and television channels in Sweden and online. Meat Loaf was born Marvin Lee Aday on September 27, 1947.