Matchless went broke in the 1960s, but is now owned by Italian Franco Malenotti who has also revitalised the British Belstaff motorcycle clothing brand.
Now the Model X Reloaded appears to be about to do the same for one of Britain’s oldest motorcycle marques.
The motorcycle will be powered by an American-made 1916cc S&S V-twin engine.
It has a tank-mounted speedo, a large “Start” button and large tacho on the bars which can be adjusted like the seat and footpegs for a variety of rider sizes.
The bike is modelled along the lines of the classic G80, Silver Hawk and Silver Arrow. It has a solo seat, naked tail, chain drive, twin headlights, spoked wheels, leading-link forks, fishtail twin exhausts, double-sided swingarm and an underslung mono rear shock.
If Matchless returns, it will likely be as a bespoke limited-edition model, much like the new Hesketh rather than the bigger volumes of the new Norton. But it certainly shows a continuing interest in the old British brands.