UK brand LDM is a relative newcomer to the market with a range of affordable riding gear including this LDM ExoFlex all-weather jacket with a trendy hood.
Lorenzo Luiso, founder of LDM, says he set up the company three years ago as an online retailer of well-known motorcycle clothing brands including helmets, gloves, and accessories.
“After a couple of years, I was finding people including myself were getting fed up with the lack of innovation that’s going on among the budget-mid level motorcycle clothing brands,” he says.
“As a slightly younger biker I could see the potential to make exciting new motorbike gear using newer materials in more casual clothing items. Which is how LDM was born.
“The whole mission is to provide good value motorcycle clothing that is more than just your normal textile or leather jacket or gloves. Everything we do is designed to be different but also practical.”
The LDM range is still quite small, but is experiencing a lot of growth in the UK and is planning to expand into European distribution next year.