The ride’s call to action “Just Ride!” asks women to be on their motorcycles or powered two and three-wheelers on the first Saturday of May each year.
IFRD was created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road, and race instructor.
Her purpose is to profile and highlight the many diverse female riders, build awareness and strive for parity for women in motorcycling.
Many motorcycle manufacturers are promoting the day, including Harley which has long marketed to women as a growth area given they are half the population but represent less than 20% of riders. In Australia it’s as low as 12%.
Another company promoting heavily to women and encouraging them to ride on IFRD is Can-Am, the makers of the three-wheeled Spyder and Ryker roadsters.
They have organised rides and ambassadors in Australia, the US, Canada, Europe, Asia, and Latin America.
CanAm Global Consumer Public Relations Brian Manning says that because of their focus on growing female ridership, Can-Am is heavily involved.
“We have rides lined up all over the world plus a call-to-action out to our owners to hit the streets that day,” he says from Quebec.
“We anticipate a lot of love from women coming together to celebrate their mutual passion for riding.”
One of the biggest hurdles to riding often quoted by women is the fear of dropping a bike and not being able to pick it up.
It’s not an issue with a three-wheeler … and of course it’s not an issue if you learn properly and don’t drop the bike.