Indian Motorcycles launches 2 new dealers

Indian Dealer

Indian Motorcycles has announced its first two dealerships in Australia not run by their parent company, Polaris. Motorcycle Territory in Darwin and Brisan Motorcycles in Newcastle bring to five the number of Indian dealerships in Australia (Sydney, Melbourne and Brisbane). Indian Motorcycles marketing manager Adrian Givoye says the signage and fit-out of the shops will evolve over the next couple of months.

Indian Motorcycles Chief Classic
Indian Chief Classic

“Floor stock is going to hover just below 10 with a couple of demos and some floor stock,” he says. “Obviously we’ve been slightly constrained by supply for the first part of this year but now it will take shape a bit more because of the availability in back orders. We can now concentrate on stocking dealers and supplying demos.”

The Newcastle store is an existing multi-franchise dealership with Victory, BMW, Triumph and Aprilia, while the Darwin shop is also a Victory dealership. Adrian says Adelaide will be “the next cab off the rank” and it will be a multi-franchise with Victory and Ducati. Melbourne remains the highest-selling dealership at the moment but that’s because it is also selling into the West Australian market. Adrian says Brisbane should overtake Melbourne in the future and Perth will be “knocking on the door next”.

Meanwhile, Adrian says they are starting to get “some normality in stock supply” after a period of  sales outstripping supply. “But obviously Vintage will remain tight because it’s the most popular,” he says. More than 50% of all orders are for the brown-leather and tassles Vintage with blue being a very popular colour. Adrian says the blue does not do as well in Chief and Chieftain models which are more traditional red and black. Chieftain is selling at about 20%. The Indian Chief Classic costs $28,995 ride-away, Vintage is $31,495 and top-of-the-line Chieftain with powered windscreen, Bluetooth, 100w stereo and tyre pressure monitors
is $35,995.

NEW DEALERS
Motorcycle Territory:
1/53 Hickman St, Winellie, NT
Phone: 08 8947 0042
Email: sales@mcterritory.com.au

Brisan Motorcycles
250 Maitland Rd, Islington, NSW
Phone: 02 4940 8777
Email: sales@brisans.com.au

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