Exclusive European helmet brand Hedon will soon launch their first full-face model, the Heroine, in Australia.
Hedon helmets are now being distributed in Australia, New Zealand and Indonesia by Perth company, The Design Collective.
Spokesman Chris Burke says they will hold an official launch of the brand and Heroine helmet in Sydney in April.
“We are excited to be able to represent such a uniquely designed handmade helmet with a true focus on comfort, safety and fine detail,” he says.
Hedon is one of several new helmet brands Australians we are now seeing on our shelves since the laws were changed to allow Euro-approved helmets to be sold and used here.
It is one of the more exclusive brands of helmet with the name derived from “headonism” or the relentless pursuit of pleasure.
Hedon was started in 2011 by designers Lindsay and Reginald in London. They use exotic materials blended with traditional craftsmanship and modern technology.
Hedon Heroine Classic and Racer
The new Heroine is an example of this, featuring fine calf leather, brass fittings, Merlin anti-bacterial fabric lining and a lightweight shell made of carbonfibre and fibreglass.
Despite its modern construction, it is a retro 1960s style.
They come in two models, Classic and Racer.
The Classic has no visor, so you can wear them with goggles and/or snap-on visor accessories.
The Racer has a flat anti-fog visor in a choice of three colours that closes down outside a wide-aperture opening.
They both feature three-channel ventilation.
Prices for Hedon helmets vary. The Hedonist open face starts at $499 and the Epicurist open face is $585. The new Heroine Classic will be $849 and the Racer $1100. Those are about the same prices as in the UK.
They might seem expensive, but the superior quality is evident when you touch them.
I first saw their open-face helmets last year at the hipster Bike Shed in London’s now-trendy Shoreditch area.
They feel light, yet sturdy, and the finish of the shell and lining are superb. Like no other helmet I have experienced.
I tried on one and it felt extremely comfortable and quiet for an open-face helmet. It also has a low profile so you don’t look like Mr Potatohead.
We have not tested them yet, but look forward to attending the Australian launch of the Heroine in April.
Stay tuned for more details.
Hedon Australian pricing
- Hedonist $499
- Epicuris $585
- Heroine Classic $849
- Heroine Racer $1100
- Hedonist Shield or Bubble visor $79
- Epicurist visor $115
- Hannibal Mask $215