Harley remains on top in road bikes

2017 Harley-Davidson Street 500

Harley-Davidson has extended its lead at the top of the road bikes sales sector at the three-quarter mark in the year.

The iconic American leapfrogged the Japanese giant for the first time last year and has remained at the helm with strong sales in the cruiser sector.

Their top seller continues to be their first learner-approved motorcycle, the Street 500 which was the fourth top-selling motorcycle.

Harley also had the $29,750 Softail Breakout at number eight, the only bike with more than the Street 500 in the top 10.

Harley sold 20.7 % of the 34,778 road bikes sold between January and September 2016.

It was followed by Honda, which sold 19.2 %, Yamaha third with 16.7 %, followed by Kawasaki (10.6 %) and BMW (6.8).

Most popular bike was yet again the NBC110 “postie” bike, followed by the WR450F off-roader and Yamaha’s new learner the R3. All other top 10 bikes were learners or dirt bikes.

Yamaha R3
Yamaha R3

The Australian motorcycle and ATV market grew strongly in the first three quarters of 2016, with the latest sales figures revealing a 5.5% increase over the same period in 2015.

Sales for the first three quarters of 2016 totalled 79,237.

Road bikes were the top sector with 34,778 sales, up 6.4%, for a 43.9% share of the market. Off-road was up 5% to 25,288, ATVs up 9% to 15,943 while scooters continued to drop for 11.9% to 3228.

Federal Chamber of Automotive Industries Tony Weber Chief Executive says that this was one of the best three-quarter sales outcomes for the industry for several years.

“It’s terrific to see the motorcycle industry so vibrant and busy, and we are looking forward to considerable sales activity as we lead into summer months,” he says.

Overall, for the January-September period, Honda was the leading volume manufacturer with 21.6% of the market. It was closely followed by Yamaha with a 21.4% share. Kawasaki was the third-ranked manufacturer with a 9.4% market share, shadowed by Harley-Davidson (9.1 %) and Suzuki (8.8%).

It should be noted that a number of small motorcycle and mainly scooter manufacturers do not submit sales figures to the FCAI and are not included: Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, Erike Buell Racing, Kymco, Laro, Megelli, Mercury, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural and Viper.

Top 10 brands

  1. Honda 17,093 +0%
  2. Yamaha 16,973 +11.8%
  3. Kawasaki 7455 +0.2%
  4. Harley-Davidson 7202 +5.8%
  5. Suzuki 6965 -1.1%
  6. KTM 6277 +32.5%
  7. Polaris 4000 +11%
  8. BMW 2466 -3.3%
  9. Triumph 2310 +5.1%
  10. BRP 1959 +33.9%

Top 10 road bikes

  1. Harley-Davidson 7202 +5.8%
  2. Honda 6670 +23.4%
  3. Yamaha 5822 +16.5%
  4. Kawasaki 3689 -6.1%
  5. BMW 2373 -4.9%
  6. Suzuki 2319 -8.5%
  7. Triumph 2310 +5.1%
  8. Ducati 1506 -6.1%
  9. KTM 1310 +40%
  10. Indian 451 -14.6%

Top 10 bikes

Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Honda NBC110 1,824 1,393 30.9%
Yamaha WR450F 1,390 805 72.7%
Yamaha YZF-R3A 1,196 713 67.7%
Harley Davidson XG500 1,175 1,135 3.5%
Kawasaki Ninja 300 1,075 1,460 -26.4%
Yamaha MT07L 1,034 1,052 -1.7%
Honda CRF50F 1,014 1,076 -5.8%
Harley Davidson FXSB 1,008 1,089 -7.4%
Honda CBR500R 934 821 13.8%
Yamaha PW50 898 918 -2.2%

Top 10 road bikes

Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Honda NBC110 1,824 1,393 30.9%
Yamaha YZF-R3A 1,196 713 67.7%
Harley Davidson XG500 1,175 1,135 3.5%
Kawasaki Ninja 300 1,075 1,460 -26.4%
Yamaha MT07L 1,034 1,052 -1.7%
Harley Davidson FXSB 1,008 1,089 -7.4%
Honda CBR500R 934 821 13.8%
Honda GROM 821 0.0%
Yamaha XVS650/A 554 551 0.5%
Harley Davidson VRSCDX 544 485 12.2%

Top 10 cruisers

Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Harley Davidson XG500 1,175 1,135 3.5%
Harley Davidson FXSB 1,008 1,089 -7.4%
Yamaha XVS650/A 554 551 0.5%
Harley Davidson VRSCDX 544 485 12.2%
Harley Davidson FXDB 518 503 3.0%
Kawasaki Vulcan S 427 301 41.9%
Harley Davidson XL883N 359 319 12.5%
Harley Davidson FLSTFBS 345 0.0%
Harley Davidson FXDLS 332 0.0%
Ducati Diavel 310 235 31.9%

Top 10 learners

Kawasaki Ninja 300
Kawasaki Ninja 300
Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Honda NBC110 1,824 1,393 30.9%
Yamaha WR450F 1,390 805 72.7%
Yamaha YZF-R3A 1,196 713 67.7%
Harley Davidson XG500 1,175 1,135 3.5%
Kawasaki Ninja 300 1,075 1,460 -26.4%
Yamaha MT07L 1,034 1,052 -1.7%
Honda CBR500R 934 821 13.8%
Honda GROM 821 0.0%
Suzuki DR-Z400E 655 669 -2.1%
KTM 500EXC 601 502 19.7%

Top 10 sports tourers

Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Yamaha YZF-R3A 1,196 713 67.7%
Kawasaki Ninja 300 1,075 1,460 -26.4%
KTM RC390 406 252 61.1%
Kawasaki Ninja 650L 288 352 -18.2%
Honda CBR650FL 257 0.0%
Yamaha XJ6-F 166 91 82.4%
Yamaha MT09TRA 152 234 -35.0%
BMW S 1000 XR 133 40 232.5%
Kawasaki Ninja 1000 120 115 4.3%
Kawasaki Verys 650 108 114 -5.3%

Top 10 adventure tourers

Honda Africa Twin with DCT
Africa Twin
Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Honda CRF1000 446 0.0%
Suzuki DR650SE 377 454 -17.0%
Kawasaki KLR650 297 292 1.7%
BMW R 1200 GS 271 314 -13.7%
BMW R 1200 GS Adventure 256 238 7.6%
BMW G 650 GS 233 185 25.9%
Triumph Tiger 800 XC 216 256 -15.6%
Honda CB500XA 205 252 -18.7%
Ducati Multistrada 1200 177 189 -6.3%
BMW F 700 GS 155 134 15.7%

Top 10 super sport

Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Honda CBR500R 934 821 13.8%
Honda CBR300R 342 794 -56.9%
Ducati 959 Panigale 260 0.0%
BMW S 1000 RR 232 285 -18.6%
Yamaha YZF-R1 197 478 -58.8%
Honda CBR1000RR 188 265 -29.1%
Kawasaki Ninja ZX-10R 180 144 25.0%
Ducati 1299 Panigale 142 94 51.1%
Suzuki GSX-R750 134 128 4.7%
Suzuki GSX-R1000 134 153 -12.4%

Top 10 tourers

Manufacturer Model Total
YTD 2016 YTD 2015 % Chg
Harley Davidson FLHXS 299 258 15.9%
Harley Davidson FLHTK 181 159 13.8%
Harley Davidson FLHR 132 106 24.5%
BMW R 1200 RT 131 154 -14.9%
Yamaha FJR1300 111 98 13.3%
Harley Davidson FLTRXS 99 84 17.9%
Harley Davidson FLHXSE2 98 108 -9.3%
Triumph T/Bird LT 62 78 -20.5%
BMW F 800 GT 48 48 0.0%
BMW K 1600 GTL 46 32 43.8%

 

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