Harley-Davidson has extended its lead at the top of the road bikes sales sector at the three-quarter mark in the year.
The iconic American leapfrogged the Japanese giant for the first time last year and has remained at the helm with strong sales in the cruiser sector.
Their top seller continues to be their first learner-approved motorcycle, the Street 500 which was the fourth top-selling motorcycle.
Harley also had the $29,750 Softail Breakout at number eight, the only bike with more than the Street 500 in the top 10.
Harley sold 20.7 % of the 34,778 road bikes sold between January and September 2016.
It was followed by Honda, which sold 19.2 %, Yamaha third with 16.7 %, followed by Kawasaki (10.6 %) and BMW (6.8).
Most popular bike was yet again the NBC110 “postie” bike, followed by the WR450F off-roader and Yamaha’s new learner the R3. All other top 10 bikes were learners or dirt bikes.
The Australian motorcycle and ATV market grew strongly in the first three quarters of 2016, with the latest sales figures revealing a 5.5% increase over the same period in 2015.
Sales for the first three quarters of 2016 totalled 79,237.
Road bikes were the top sector with 34,778 sales, up 6.4%, for a 43.9% share of the market. Off-road was up 5% to 25,288, ATVs up 9% to 15,943 while scooters continued to drop for 11.9% to 3228.
Federal Chamber of Automotive Industries Tony Weber Chief Executive says that this was one of the best three-quarter sales outcomes for the industry for several years.
“It’s terrific to see the motorcycle industry so vibrant and busy, and we are looking forward to considerable sales activity as we lead into summer months,” he says.
Overall, for the January-September period, Honda was the leading volume manufacturer with 21.6% of the market. It was closely followed by Yamaha with a 21.4% share. Kawasaki was the third-ranked manufacturer with a 9.4% market share, shadowed by Harley-Davidson (9.1 %) and Suzuki (8.8%).
It should be noted that a number of small motorcycle and mainly scooter manufacturers do not submit sales figures to the FCAI and are not included: Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, Erike Buell Racing, Kymco, Laro, Megelli, Mercury, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural and Viper.